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HUF x Purist 3rd Anniversary T-Shirts

Purist continues the 3 year celebrations with a new collaboration alongside fellow Bay Area staple HUF. Together both work with familiar HUF typography and graphics, focusing on the three year anniversary via stars and bolts. Two colorways releas...

Keith Hufnagel Talks Early Skating Days

In this recent interview, Keith Hufnagel of HUF discusses his early experiences growing up with skateboarding. The interview touches on some of his favorite riders, his first sponsorships and how good the previous skating landscape was.

HUF Downtown Throwaway

Following their recent string of video releases, HUF pushes out some Downtown throwaway footage, again featuring the Dirtbag Crew. You can watch the entire series on HUF’s Vimeo Page, with this clip providing some brief entertainment. Enjoy...

HUF “Pill” Skate Decks

HUF release a new skate deck this season with some notable imagery. A flip of Pfizer’s all too familiar Viagra erectile dysfunction pill, the deck also features a reference to the Stoops as well as a logo positioned at the bottom right. Ava...

Stussy 30th Anniversary XXX T-shirt Collection Group 4

Continuing their 30th anniversary celebrations, Stussy are set to launch yet another impressive line-up of collaborative apparel. Working with a series of notable brands including Futura, Masterpiece, UCS, Hello Kitty and HUF, each item will be a...

HUF Hupper “Numero Uno” Sneakers

Following countless previews, San Francisco-based HUF announce the release of the brand’s first sneaker design, the Hupper. This inaugural drop will be offering in a special limited edition colorway, featuring an embroidered “Numero U...

HUF Footwear Commercials 008

HUF continues its commercial campaign in promotion of the brand’s upcoming footwear collection for Fall 2010. This time only coming in one clip, part 008, featuring The Dirtbag Crew in the San Francisco area. Look out for an official release in t...

HUF 2010 Fall/Winter Collection Hupper

Previewed back in March, the HUF Hupper has taken on a slightly new form with the addition of a partial gum sole and star detailing around the trim. Everything else remains the same, from the large “H” along the mid-section of the sho...

HUF Footwear Commercials 006 & 007

HUF continues its commercial campaign in promotion of the brand’s upcoming footwear collection for Fall 2010. Featured are two clips, part 006 and 007, both featuring The Dirtbag Crew in San Francisco. Look out for an official release in the comi...

Dennis McGrath for HUF Release Video

Offered is a look into the HUF release event and after party from its recent collaboration with Dennis McGrath. The event took place at the brand’s LA flagship store while the party was rocking at the Kibitz Room, featuring a live performan...

Hall of Fame x HUF “Hella Fame” Fitted Caps

Hall of Fame team up with San Francisco’s HUF on a new set of New Era caps. Sporting a familiar look, the caps feature HOF’s triple “H” design along with star embroidery and a “Hella Fame” hit on the back. Two...

HUF Footwear Commercials 004 & 005

HUF continues its commercial campaign in promotion of the brand’s upcoming footwear collection for Fall 2010. Featured are two clips, part 004 and 005, both featuring The Dirtbag Crew in San Francisco’s Chinatown District. Look out for an o...

Dennis McGrath x HUF 2010 Spring/Summer Collection Lookbook (NSFW)

As a skater in the mid-80′s, Dennis McGrath was drawn into photography which eventually led to a ten year career shooting for many major skate publications across the world. In 2005, a move away from skate-based photography took McGrath int...

HUF Footwear Commercials 002 & 003

HUF continues its commercial campaign in promotion of the brand’s upcoming footwear collection for Fall 2010. Featured are two clips, part 002 and 003, both featuring Keith Hufnagel shredding in NYC. Look out for an official release in the...

HUF for adidas Consortium Rod Laver Sneakers

Following several previews, HUF prepares for the official launch of its latest Consortium design for adidas. This new silhouette finds the SF-based brand/retailer utilizing the timeless Rod Laver model, adding simple grey suede perforated uppers...