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HUF Warehouse Birthday BBQ

Following the online success of the 18 video shorts that HUF released over the past few months, HUF decided to throw a warehouse Birthday BBQ for a few employees and film it. As most skateboard related events go, the day started off with the usua...

HUF 2011 Spring/Summer Hat Collection

A preview surfaces into HUF’s headwear collection for next season. The Californian-based skate and lifestyle brand has always maintained a strong penchant towards headwear releases with more than its fair share of notable New Era drops in t...

HUF SF Exclusive T-Shirt & Snap Back Cap

To commemorate the ongoing success of the San Francisco Giants, HUF San Francisco has released a logo tee re-appropriated with the Bay Area team’s font. Huf’s classic “H” new era, appropriately colored in black and orange,...

HUF Monogram H Southern

Today saw San Francisco based skate retailer and brand HUF reveal these shoes from next year’s spring collection. The monogrammed sneakers features a white H regimentally places across the upper and tongue. Colored in a deep red with a similarly...

HUF Legs Up Skateboard Deck

HUF shows off a new collection of skateboard decks. Featuring a photograph of a scantily clad woman, the photo print is applied over four different colors. The colors include yellow, orange, blue and natural. The HUF Legs Up Skateboard Deck is av...

HUF 2011 Spring “Hufnagel Pro” Preview

HUF unveils the Hufnagel Pro for Spring 2011 in a classic shape and colorway. Glltn gives a first look as legendary skateboarder Keith Hufnagel is honored with a namesake shoe style. This minimalistic style is available in canvas, suede and canva...

HUF 2010 Fall/Winter Tees & Headwear

HUF unveils it’s second shipment of headwear and tees for Fall 2010. New t-shirts assortments reflect the brands streetwear aesthetic with a variety of vintage-inspired graphics in solid colors. Headwear is minimal and straight-to-the-point...

HUF 2011 Spring/Summer Southern Preview

Previewed is a new model from HUF’s footwear collection. Set to release during next year’s 2011 Spring/Summer campaign, the shoes feature a familiar sleek design with a suede/canvas upper and subtle HUF branding. Expect these in-store...

HUF 2010 Fall/Winter Lookbook

HUF present a comprehensive lookbook detailing the brand’s first cohesive collection spanning both apparel and footwear. Coming leaps and bounds and culminating with a footwear collection this fall, the brand has taken a greater interest in...

HUF 2010 Fall/Winter Collection

HUF releases its 2010 fall/winter collection in the midst of the brand’s biggest season to date bringing together a full range of both apparel and its new footwear segment. The collection features some signature HUF iconography as well as a...

San Francisco Dirtbag Crew

The club for all, since everybody deep down is a dirtbag… HUF unveils yet another cinematic short into their footwear line. A masterfully shot video is the final product as the HUF footwear line has made its way into stores for the 2010 fal...

HUF x PRO-Keds 69er Sneakers

HUF links up with PRO-Keds to produce a couple of new colorways in the brand’s classic 69er. The low tops are offered in both a black/blue/white and blue/white/black colorway, each now available through HUF stores in San Francisco and Los A...

HUF Footwear Choice Snake

With its footwear campaign now in full swing, HUF works up this snake pack, consisting of the brand’s Choice low top. This Choice boast the minimalist aesthetic we’ve come to expect from HUF, with snake skin detailing adding just enou...

SoBe Squamata x HUF Cap & Skate Deck

Dr. Romanelli offers a peek into the latest happenings from SoBe Squamata who have been on a tear as of late with action packed events and collabo product giveaways. The latest line of product from the initiative features this 5-panel cap and ska...

HUF Footwear Genuine & Choice

HUF Footwear begins to hit select retail spots as the Fall 2010 season arrives. Featured amongst these styles are two simple silhouettes in the classic slip-on “Genuine” and more standard skateboarding “Choice” option. Bot...