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Rumor: Undefeated Moving Into Old HUF SF Space

CultureComments ⋅ Mar 16, 2011
It’s been a hot topic of discussion here in the Bay Area for the past couple of weeks. Undefeated moving to San Francisco? If the rumors stack up to be true (confirmed through multiple sources), Undefeated will be making its way to SF quite...

HUF 2011 Spring/Summer Collection Lookbook

StyleComments ⋅ Mar 11, 2011
Despite the unfortunate news that HUF will be closing its original San Francisco doors, the brand and retailer will maintain its Los Angeles space. Beyond that, for the brand’s clothing offerings it’s business as usual as we unveil it...

HUF San Francisco Closing

CultureComments ⋅ Mar 8, 2011
After almost a decade strong, HUF SF will be closing down its retail operations in San Francisco, its birth city and the place where the shop/brand first started its run back in 2002. For nine years the shop was coined as the “spot” f...

HUF 2011 Spring Hufnagel Pro

StyleComments ⋅ Feb 23, 2011
Atlas Skateboarding takes stock of two new colorways in the Hufnagel Pro, the latest footwear design from the HUF camp. The kicks are offered up in simple navy blue and black colorways, pairing canvas uppers with a touch of suede throughout. Pric...

HUF x Skate Mental T-Shirts

StyleComments ⋅ Feb 22, 2011
HUF and skate brand Skate Mental’s collection continues onwards with the following drops. The tees pictured here feature the same previously seen wall clock with colors including black or heather gray. The shirts are available now at DQM an...

Skate Mental x HUF Wall Clock

DesignComments ⋅ Feb 12, 2011
Previously shown during our Agenda Trade Show coverage, HUF preps for the release of its wall clock, a collaboration with Skate Mental. The clock takes on an obviously humorous approach to the life of a genuine dirt bag. Look for the clock, along...

HUF Plantlife “City Edition” Socks

StyleComments ⋅ Feb 11, 2011
HUF commemorate their hometown allegiance to both San Francisco and Los Angeles with a limited run of their Plantlife socks. The collection comes in the respective team colors of the San Francisco Giants and the Los Angeles Lakers as well as an i...

HUF Genuine

StyleComments ⋅ Feb 4, 2011
Skate label and retailer HUF has revealed a new colorway of their “Genuine” sneaker. Introduced at the close of last year, the low cut model comes with a suede upper and a thick rubber sole. The new edition includes a summer-friendly two-tone ver...

686 x HUF x New Balance Interview

StyleComments ⋅ Jan 8, 2011
During Agenda we had the chance to catch up with 686′s Mike West, Keith Hufnagel and Jeremy Davis of New Balance for an opportunity to learn a bit more about their recent triple headed collaboration. Amongst several topics, this short video...

HUF Footwear 2011 Fall Preview

StyleComments ⋅ Jan 7, 2011
Offered above is a preview of upcoming sneaker styles from the HUF footwear collection for Fall 2011, courtesy of official dirt bag crew member Scott. Continuing much of the same clean-cut styles we saw last year, 2011 sees the HUF brand reinterp...

686 x HUF x New Balance 2011 Spring Footwear

StyleComments ⋅ Jan 3, 2011
686 and New Balance continue their snowboarding partnership into Spring 2011 with the introduction of two footwear models – the 790 Boot and 205 Sneaker, both produced alongside streetwear/skate connoisseurs HUF. The triple collaboration br...

TRAJECTORY: HUF – Part 3

CultureComments ⋅ Dec 15, 2010
The TRAJECTORY series has highlighted the beginnings of various skate brands who have endured the relative test of time over the years to become household names. We bring you part 3 of the HUF series as founder Keith Hufnagel discusses his creati...

HUF: Weekend In Tampa Video

CultureComments ⋅ Dec 13, 2010
San Francisco staple HUF presents a new skate video of the Dirt Bag Crew’s recent weekend in Tampa, Florida. The piece features appearances from Nate Broussand, Brad Cromer, Johan Stuckey and Christian Willis. It was shot and cut by Martin...

TRAJECTORY: HUF – Part 2

CultureComments ⋅ Dec 7, 2010
The Berrics continues its new series profiling upstart brands who popped up during the early 90′s and have grown to become household names. The series takes a look at the founders behind the brands you know and love, and unearths their stories, a...

HUF 2010 Holiday Collection Lookbook

StyleComments ⋅ Dec 3, 2010
With a strong following behind their relatively young footwear capsule, HUF capture the essence of both brand and lifestyle with a holiday lookbook. The collection includes looks at the Choice, Genuine, HUF 1, Hupper and a new model, the Bridge....