HUF Footwear Commercial

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With their inaugural footwear collection set to debut this Fall, the fellas at HUF create this new commercial in anticipation of the launch. Although short, the piece plays of the minimalistic theme, incorporated within the sneaker designs as wel...

HUF x adidas Consortium Rod Laver

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From retailer to brand, HUF has had the good fortune of making their mark on the sneaker world with numerous collaborations over the years. Their latest touches are presented on this adidas Consortium Rod Laver for the 2010 spring/summer season....

Real Skateboards x HUF Limited Edition Decks

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HUF teams up with Real Skateboards on a set of limited edition skate decks. Only 150 were produced in each colorway, being made available at both HUF San Francisco and Los Angeles. Get yours now!

HUF 2010 Fall/Winter Footwear Collection “Snake” Pack

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For 2010 fall/winter season, HUF introduce a three pack of models under a subtle snakeskin theme. The models include the high-top Hupper style, the low-top Choice in white/white and the low-top Bridge in black. Stay tuned for more details on a re...

HUF 2010 Fall “Choice” Sneaker Preview

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A fourth model from HUF’s upcoming footwear campaign makes an appearance this month. This time its the “Choice”, a sleeker design than the previous HUF1 joints. Shown are two tonal suede colorways, including a red/white and black/whit...

HUF 2010 Fall “HUF1″ Sneaker Preview

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Yet another model from HUF’s upcoming footwear campaign makes an appearance. This time its the “HUF1″, a more bulker and traditional skate design than the previous ones we’ve seen. Shown are three colorways, including two...

Mayer Hawthorne x HUF “I Left My Heart in San Francisco” Video

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Mayer Hawthorne ends his two-month long US Tour on April 15th in San Francisco. To commemorate the occasion, Stones Throw has teamed up with local powerhouse HUF and designer Freegums on an exclusive Mayer Hawthorne collabo pack featuring a t-sh...

HUF 2010 Spring Tees & Hats

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HUF drops the second wind of product for Spring 2010 as we see an extensive lineup that boasts graphic tees and hats. Featured are New Eras, snapbacks, 5-panels, and truckers, along with the brand’s signature range of graphic designs. All c...

HUF 2010 Fall “Hupper” Sneaker Preview

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Continuing our coverage of HUF’s new footwear project, Glltn gives us a look into additional colorways of the Hupper model, a canvas hi-top silhouette. The shoes feature an overall clean look, with minimal branding, an “H” adorn...

HUF 2010 Fall “Genuine” Sneaker Preview

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Following up on the preview from a couple of days back we get a peek into three colorways from HUF’s “Genuine” sneaker, part of the brand’s new footwear endeavor. The kicks take on full canvas uppers with minimal branding...

HUF 2010 Fall Footwear Preview

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HUF offers yet another look into select styles from its debut footwear collection for Fall 2010. Shown are three styles, including the low top Genuine and Choice silhouette along with the hi-top Hupper. All take on minimalistic characteristics wi...

HUF x Stussy 2010 Spring Collection T-shirts

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No strangers to each other, HUF and Stussy re-emerge this season to release a small collection of t-shirts. Featuring two different simple graphics, they include a logo-driven HUF in Stussy’s iconic font as well as “STOOPS”, an...

HUF 2010 Spring Hard Goods

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With Spring apparel now in full swing, HUF focuses on its hard goods program, which of course caters to the San Francisco brand’s backbone, skateboarding. Both a rasta-colored deck and skate wheels produced by Spitfire are made available. E...

HUF 2010 Spring Lookbook

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Following up on our American Pastime lookbook for HUF, the popular San Francisco-based brand work up its own seasonal photoshoot, this time taking place in New York City. The lookbook features photography from Brian Kelley with appearances by Zer...

DVS HUF Mid Throwback Grey/Blue

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Following up on the launch of the Original Intent version in late January, DVS drops a new colorway in the brand’s HUF Mid Throwback, the latest release in the Keith Hufnagel signature series. The kicks feature a mid top skate design with a...