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HUF 2011 Summer Headwear Collection

San Francisco-based label HUF gives us a look at their new collection of caps and hats for the Summer 2011 season. Most notable is the use of various graphics on the front panels of the pieces which ranges from an embroidered “H” on s...

HUF 2011 Spring/Summer Footwear Collection

Following yesterday’s lookook, we take a closer look into select footwear models from the HUF 2011 summer footwear range. Featured designs include the Genuine, Choice, Hufnagel Pro, Southern and HUF 1, as well as an introduction into the Mo...

HUF Footwear 2011 Summer Lookbook

HUF give us a look into new styles from the brand’s Summer 2011 collection via lookbook style imagery featuring a cameo by Bobbi Starr. Working with several familiar silhouettes, this latest seasonal lineup offers various new color and mate...

HUF Hupper 420 Pack Video

With 4/20 marked on the calendar of many, HUF introduce their contribution to tomorrow’s “420 Day” with their Hupper sneaker. The video offers a glimpse of the high-top which incorporates a marijuana leaf monogram set over a can...

HUF Hupper 420 Pack

With 4/20 just a few weeks away, HUF unveils a new 420 pack revolving around its Hupper model. Limited to only 420 pairs worldwide, the shoes are given the complete green treatment, accompanied by three sets of their Plantlife print socks and pac...

HUF Choice Grey/Red

HUF drops a new colorway in the brand’s clean-cut Choice sneaker. The shoes feature a primarily grey canvas upper with the signature red leather “H” detailing and heel accent along with white midsoles. Look for these now through...

the chrome ball incident: Keith Hufnagel’s Favorite Skate Photos of All-Time

Over at the chrome ball incident, the website enjoyed a guest post from Keith Hufnagel who goes over several of his favorite skate photos of all-time. Having been around the sport for so long, Hufnagel digs deep into his archives to pull out some...

HUF Quality Footwear: Brad Cromer

HUF Quality Footwear introduces the latest addition to its skate team with the arrival of Brad Cromer. The video above is a brand new edit from the Dirt Bag Crew, shot and cut by Martin Reigel while highlighting the latest HUF footwear program. E...

HUF x Diamond Capsule Collection Video

Keith Hufnagel and Nick Tershay met while skating the Embarcadero in San Francisco following Keith’s move from NYC in 1992. Nick, a Bay Area native, would go on to create Diamond Supply Co. while Keith emerged with HUF. With both now owing...

HUF Southern Canvas Suede

A newer model from HUF for this spring footwear collection is the Southern. Seen in a canvas and suede mix, the tonal upper features suede on the toebox for a bit better wearing properties. As well, leather contrasts are seen on the tongue and he...

HUF 2011 Spring Headwear Collection

HUF present to us their 2011 spring collection’s latest releases. Also having a keen eye for pairing fabrics and graphics, the collection features several staples including New Era 59FIFTYs, 5 panel camp caps and bucklebacks with leather st...

Rumor: Undefeated Moving Into Old HUF SF Space

It’s been a hot topic of discussion here in the Bay Area for the past couple of weeks. Undefeated moving to San Francisco? If the rumors stack up to be true (confirmed through multiple sources), Undefeated will be making its way to SF quite...

HUF 2011 Spring/Summer Collection Lookbook

Despite the unfortunate news that HUF will be closing its original San Francisco doors, the brand and retailer will maintain its Los Angeles space. Beyond that, for the brand’s clothing offerings it’s business as usual as we unveil it...

HUF San Francisco Closing

After almost a decade strong, HUF SF will be closing down its retail operations in San Francisco, its birth city and the place where the shop/brand first started its run back in 2002. For nine years the shop was coined as the “spot” f...

HUF 2011 Spring Hufnagel Pro

Atlas Skateboarding takes stock of two new colorways in the Hufnagel Pro, the latest footwear design from the HUF camp. The kicks are offered up in simple navy blue and black colorways, pairing canvas uppers with a touch of suede throughout. Pric...