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Tobin Yelland x HUF Collection Interview

Ahead of his upcoming project, photographer Tobin Yelland speaks about his collaboration with HUF. Yelland speaks candidly about his photography as well as the reasoning behind the small set of images chosen to represent the small but concentrated th...

HUF 2011 Fall Delivery Two

Following the release of its Fall 2011 lookbook, California-based skate and streetwear label HUF drops a full look at the brand’s second delivery of Fall 2011 products. This collection includes a three-tee collaboration with photographer Tobin...

HUF Plantlife Pack

The herbal theme carries over into fall as HUF presents its new Plantlife Pack, a collection of items featuring the brand’s now trademark motif. Featured in this new release is a trio of snapbacks and pocket T-shirts, along with a set of rasta-...

FRONT Magazine: Arabella Drummond in HUF

New from FRONT magazine comes an introductory video to their first-ever YouTube channel. Featuring behind-the-scenes footage of one of the skate brand’s photoshoots with the lovely and tatted-up Arabella Drummond, the clip is sure to entertain...

HUF 2011 Fall Lookbook

Following an initial feature a couple of weeks back, HUF releases its lookbook for Fall 2011. Simple and to-the-point, the lookbook was shot at the old abandoned Los Angeles zoo by Dennis McGrath, reflecting the simple style we’re used to seein...

HUF 2011 Fall Footwear Collection

HUF present a concentrated look into their Fall 2011 footwear collection. Among the marquee pieces are the Black Pack, encompassing the Hupper, Choice and Genuine as well as a relatively muted palette of colors throughout the line. Available at a glo...

HUF 2012 Spring Headwear Preview

HUF previews upcoming headwear from Agenda. Building off its signature skateboarding aesthetic, the Los Angeles-based label produces another solid lineup that encompasses 5-panels, snapbacks and New Era fitteds. Familiar colors, prints and themes are...

HUF 2011 Fall Collection

Offered up is an exclusive look into the latest seasonal lineup from HUF. Fall 2011 welcomes more of the same classics we’ve come to know, including plenty of graphic T-shirts, headwear and outerwear. Simple and to-the-point, the collection...

Rasmus Sand in the USA

HUF puts us onto new footage from their Denmark team rider Rasmus Sand. The clip features Rasmus’s arrival in the states where he skates the Dogpatch in San Francisco, amongst other notable skate spots. The HUF team is consistently growing...

Skate Mental x HUF “Huf n’ Puff” Pack

Building off previous team-ups, HUF and Skate Mental link up for the “Huf n’ Puff” Pack. Consisting of a 420 wall clock, 420 clock snapback and Spirit of ’76 Plantlife socks, the pack serves up a little of everything for t...

HUF Hufnagel Pro-Canvas White

While the HUF brand endured a blow just a few weeks ago with the closing of its retail space, it’s business as usual on the product side. A signature Keith Hufnagel model takes on the aesthetic of those cheap and readily available wino shoe...

HUF 2011 Summer New Releases

HUF drops a new range of goods, part of the brand’s second delivery of Summer 2011 product. Keeping things simple and effective, this latest batch features classic T-shirts and raglans, along with HUF logo, skyline and seersucker snapbacks....

HUF Los Angeles Closes

San Francisco-based brand HUF has been a moving force in the streetwear industry since the brand’s first store opened in 2002. Founded by pro-skateboarder Keith Hufnagel, the HUF clothing line has been instrumental in terms of setting a Wes...

CHALLENGER x HUF Capsule Collection Preview

Started in 2009, Japanese streetwear brand CHALLENGER have slowly been building a name for themselves, using collaborations with other big brands such as NEIGHBORHOOD and WTAPS to get them noticed in what some people think is already an over-sat...

HUF 2011 Summer Lookbook Video

HUF’s Summer 2011 collection is seen here through a video lookbook comprised of several notables. Skate personalities such as Adrian Vega, Billy McFeely, Aaron Herrington, Ari Macropoulos and Keith Hufnagel himself all make appearances as i...