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HUF 2012 Summer Lookbook

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For 10 years, HUF has been a streetwear staple that has expanded beyond its Bay Area roots to global acceptance. For the label’s Summer 2012 Lookbook, photographer Brian Kelley takes us to New York to check out a fresh new delivery of staple te...

Bryce Kanights x HUF 10th Anniversary T-shirt

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HUF celebrates its 10th birthday with the limited edition HUF 10th Anniversary Photo Tee Series – a collaboration with various photographers renowned in the skateboarding world. This month, in their fourth installment of the series, they partne...

HUF 2012 Summer Collection

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Having recently dropped its latest footwear collection just a few short weeks ago, HUF returns with its Summer 2012 collection of apparel. Featuring everything from pocket tees, tanks and board shorts to snapbacks, utility shirts and twill baseball s...

HUF 2012 Summer “Fuck It” Headwear

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Newly available from California skate retailer HUF is the brand’s “Fuck It” pack. A continuation of the caps that debuted in January, the collection features both an adjustable 5-panel snapback and cotton twill bucket hat in Granite...

HUF 10th Anniversary Photo T-Shirt Featuring Mike O’Meally

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HUF is celebrating its10th anniversary as a with a series of photo-themed T-shirts throughout the year. Each month, the brand will be minting a limited edition shirt with photo graphics via the work of a different photographer who has impacted the cu...

HUF 2012 Summer Footwear Collection

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HUF is kicking off its Summer 2012 footwear collection in style, by offering a free pair of the brand’s popular Plantlife socks with every shoe purchase. The collection is full of classic skate profiles — lows, mids, and the ever-popular...

HUF x Skate Mental Water Pipe

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It seems only fitting that today is both a Friday, and that it’s 4/20. To celebrate the occasion, HUF and Skate Mental have collaborated on a “water pipe.” Available in two sizes: 14″ and 18″, the pipe features both comp...

HUF 2012 420 Pack

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Whether you celebrate the unofficial holiday or not, HUF is observing 420 in all its hazy glory with this limited edition pack. They’ve pulled out all the stops on this miniature collection of 420-themed T-shirts, socks and caps. HUF even got a...

HUF 2012 Spring/Summer Delivery II Lookbook

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The second delivery from San Francisco skate apparel label HUF is starting to trickle into stockists. To summarize the incoming shipments, HUF enlisted photographer Brian Kelly to shoot a new lookbook for the mid-season drop. Half art project, half s...

HUF Quality Footwear Introduces Josh Matthews

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HUF has announced the latest addition to their team with the introduction of pro rider Josh Matthews. To celebrate the match, HUF has dropped a short two-minute video of Matthews ripping up the streets of San Francisco and Los Angeles, shot and cut b...