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H&M 2012 Fall/Winter “Alter Ego” Video Starring Joel Kinnaman

StyleComments ⋅ Oct 7, 2012
Famed director Jonas Åkerlund teamed up with H&M to create an interesting take on the brand’s lookbook for Fall/Winter 2012. Called “Alter Ego,” and starring actor Joel Kinnaman, the video tells the story of a man trying to find...

Maison Martin Margiela for H&M Will Be “Limited Re-Editions”

StyleComments ⋅ Oct 3, 2012
In preparation for Maison Martin Margiela’s contribution to the ubiquitous styling of fashion retailer H&M, new revelations suggest that the collection will contain re-released favorites from past Margiela collections. As a proponent of re...

Lana Del Rey – Blue Velvet | Video

MusicComments ⋅ Sep 20, 2012
Clothing brand H&M has enlisted singer/songwriter Lana Del Rey for their latest commercial spot – where the sultry crooner tackles Bobby Vinton’s “Blue Velvet” – made culturally famous as sung by Isabella Rossellini...

H&M 2012 Winter Lookbook

StyleComments ⋅ Aug 29, 2012
Despite being categorized under the umbrella of “fast fashion,” H&M has always maintained a decidedly high-end approach to its seasonal lookbooks, imagery and visuals. Presenting its Winter 2012 range, the Swedish retail and fashion g...

David Beckham Bodywear 2012 Fall Interview

StyleComments ⋅ Aug 25, 2012
One of David Beckham’s most globally recognized ventures into fashion came alongside H&M early in 2012 which represented a fine accompaniment to his previous efforts with adidas. His Bodywear line with H&M centers around comfortwear and...

H&M to Open Its Largest Store in Manhattan with Over 57,000 Square Feet

StyleComments ⋅ Aug 24, 2012
Swedish fast-fashion retailer H&M has just announced its plans to open up the company’s largest retail destination. Occupying the storefront at 589 Fifth Ave. on the southeast corner of 48th Street, the new store will boast 57,000 square fe...

David Beckham for H&M Bodywear Campaign

StyleComments ⋅ Aug 16, 2012
World renowned footballer David Beckham unveils a new campaign for H&M that showcases his well-received Bodywear collection. Shot in Los Angeles by photographer Alasdair McLellan, black-and-white images reveal a number of undergarments that show...

Maison Martin Margiela x H&M 2012 Fall/Winter Collection Announcement

StyleComments ⋅ Jun 12, 2012
No sooner was it rumored that a potential collaboration would take shape between iconic fashion label Maison Martin Margiela and H&M, and today the two unveil their official plans for a forthcoming Fall/Winter 2012 collection. Building on the con...

Rumor: H&M & Maison Martin Margiela to Collaborate?

StyleComments ⋅ Jun 11, 2012
Recent speculation has led to the naming of fashion house Maison Martin Margiela as the next collaborative partner of global clothing company H&M. The Swedish retail giant has featured the likes of COMME des GARCONS, Jimmy Choo, and Lanvin in th...

H&M 2012 Fall Video Lookbook

StyleComments ⋅ May 28, 2012
H&M’s Fall 2012 video lookbook is demonstrative of the brand’s recent efforts to become one of the more fashion-conscious mass retailers in the marketplace. The collection is complete with tailored outerwear garments, shirting, suitin...

H&M 2012 Fall Lookbook

StyleComments ⋅ May 10, 2012
H&M has rolled out their Fall 2012 lookbook which showcases many diverse and upscale pieces in a variety of distinct colors. Presenting their latest in a straightforward manner, items like suit jackets, turtleneck sweaters, tailored pants, chinos...

Marni at H&M Men’s Collection

StyleComments ⋅ Feb 20, 2012
Announced back in November of 2011, and teased several weeks ago, the exclusive H&M line designed by Italian fashion label Marni is set to be released soon. While the women’s line is somewhat broader than the menswear segment, the men’...

Marni at H&M Lookbook

StyleComments ⋅ Feb 18, 2012
Marni is a label that sticks to its own path, setting its own trends for print, cut and silhouette that are always playful and elegant. Marni has remained a family owned-business as it has grown to become an international luxury brand with stores aro...

Marni at H&M Directed by Sofia Coppola

StyleComments ⋅ Feb 4, 2012
Set in Marrakesh, Morocco, Academy Award and Golden Globe winner Sofia Coppola has directed this commercial for the Marni at H&M collection. Set to Bryan Ferry’s “Avalon,” actress Imogen Poots dazzles in the clothing, whimsical...

Versace for H&M Cruise Collection Videos

StyleComments ⋅ Jan 9, 2012
It was four days ago that we got a peek at the Versace for H&M Cruise Collection that showed off a variety of contemporary cut shirts, pleated shorts, well-tailored suits and printed trunks. Now comes a set of videos which gives a nuanced look t...