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honeyee: NSW COLLECTION+Still Life

honeyee’s most recent editorial focuses on Nike Sportswear and stars the venerable Hiroshi Fujiwara. Set in the backcountry, the shoot works well with the strong All Conditions Gear approach that has infiltrated the Nike Sportswear collecti...

fragment design x Nike Dunk Hi Preview

Hiroshi Fujiwara gives us a peek into a new set of Dunk Hi’s, made in collaboration with his creative firm, fragment design. Although the Dunk Hi has seen better days, its seems like a resurrection might come soon as these will surely garne...

honeyee Feature: Athletics West 1977

Since it’s unveiling Nike’s NSW collection has established itself as a distinguished benchmark in the industry. The use of organic fabrics, innovation cycle, and water treatment technology used on the garments are a nod to Nike’s design departme...

fragment design x untold 2010-2011 Announcement

untold announce an upcoming collection with Hiroshi Fujiwara’s fragment design. Little is known regarding the scope of the collection but given untold’s track record, we’re hoping to see some detailed pieces come to light potent...

Hirofumi Kiyonaga and Hiroshi Fujiwara: SOPHISTICATION

This past weekend, SOPH. founder Hirofumi Kiyonaga officially cut the proverbial ribbon to his first location outside of Japan on a busy Hong Kong street. This interview sheds the proper light on the man behind a seminal series of brands.

SOPH. Hong Kong Opening Party

Celebrating SOPH.’s first venture in Hong Kong, the Japanese mother-label are to host a party on August 13. The event will see performances from Yo-king and Hiroshi Fujiwara, whilst the store will stock all three brands from the SOPH.’...

Hiroshi Fujiwara & K.U.D.O. presents Michael Jackson 5 Remixes

Resident HYPEBEAST blogger Artoo recently put us onto this upcoming album release by Hiroshi Fujiwara & K.U.D.O., titled Michael Jackson 5 Remixes. A release is set for June 2nd in Japan although a selection of worldwide shops will be stocki...

Hiroshi Fujiwara x Nike Sportswear Air Footscape Motion – A Closer Look

Having been seen in the last few months, Hiroshi Fujiwara’s Nike Sportswear Air Footscape Motion enjoys a further look here. Coming in a two-pack alongside a blue version, the Varsity Purple colorway features a monotone Flywire-infused uppe...

Interview Magazine: Hiroshi Fujiwara by Fraser Cooke

Arguably one of the most influential characters in the whole global streetwear phenomenon, the so-called “Godfather of Harajuku” Hiroshi Fujiwara is the subject of an Interview Magazine. The interview conducted by another notable indi...

honeyee Feature: Thom Browne for Supreme

Designer Thom Browne has revamped the Oxford Shirt for New York’s Supreme. The shirt is now available in three colorways, shown here as modelled by none other than Hiroshi Fujiwara (Fragment Design), Aaron Bondaroff (OH WOW) and Masamichi K...