Hiroshi Fujiwara x TRAVERSE TOKYO “Perspecktive!” T-Shirt

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New from Hiroshi Fujiwara comes a guest design for TRAVERSE TOKYO in the form of this “Perspecktive!” T-shirt. As we have previously informed you, TRAVERSE is a new online design collective that has garnered some pretty serious talent, pu...

HIROSHI II HIROSHI VOL. 1

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Uncommonly known outside his role as a fashion designer, Hiroshi Fujiwara of fragment design has crafted a number of musical projects throughout the years working with the likes of guitarist pal Eric Clapton; the most recent endeavor being a solo alb...

Sneaker Tokyo Vol. 2 Hiroshi Fujiwara – iPad Issue

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Originally released back in May 2010, Sneaker Tokyo now makes its second issue available for the iPad. Although a bit dated, the piece provides a look into Hiroshi Fujiwara’s archive of sneakers (owned and designed) as well as interviews with Mar...

Starbucks b-side by Hiroshi Fujiwara

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Starbucks has just opened up a new concept store in Tokyo’s upscale Omotesando fashion district. Designed by Hiroshi Fujiwara, who is often referred to as “the godfather of Harajuku,” the two-story store is called “b-side&...

fragment design x Nike Air Zoom All Court

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Hiroshi Fujiwara adds yet another rung to his Nike collaboration projects by once again reworking the classic All Court silhouette. Persevering the shoe’s simple and courtly aesthetic, the sneakers are available in all-white canvas uppers and fe...

Hiroshi Fujiwara “in DUB with LUV” Album

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Famed designer and musician Hiroshi Fujiwara is about to release his latest musical offering, just in time for the holidays. While the cover art doesn’t give much away, the title “in DUB with LUV – hiroshi fujiwara presents studio66″ suggests tha...

Stussy 30th Anniversary Past, Present and Future Interviews by NSW

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The continuing series of collaborative projects between Stussy and Nike has already extended around 10 years. Having produced successful apparel and sneaker designs, the duo are back again to continue where they left off, this time with Stussy’s...

honeyee: NSW COLLECTION+Still Life

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honeyee’s most recent editorial focuses on Nike Sportswear and stars the venerable Hiroshi Fujiwara. Set in the backcountry, the shoot works well with the strong All Conditions Gear approach that has infiltrated the Nike Sportswear collecti...

fragment design x Nike Dunk Hi Preview

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Hiroshi Fujiwara gives us a peek into a new set of Dunk Hi’s, made in collaboration with his creative firm, fragment design. Although the Dunk Hi has seen better days, its seems like a resurrection might come soon as these will surely garne...

honeyee Feature: Athletics West 1977

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Since it’s unveiling Nike’s NSW collection has established itself as a distinguished benchmark in the industry. The use of organic fabrics, innovation cycle, and water treatment technology used on the garments are a nod to Nike’s design departme...

fragment design x untold 2010-2011 Announcement

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untold announce an upcoming collection with Hiroshi Fujiwara’s fragment design. Little is known regarding the scope of the collection but given untold’s track record, we’re hoping to see some detailed pieces come to light potent...

Hirofumi Kiyonaga and Hiroshi Fujiwara: SOPHISTICATION

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This past weekend, SOPH. founder Hirofumi Kiyonaga officially cut the proverbial ribbon to his first location outside of Japan on a busy Hong Kong street. This interview sheds the proper light on the man behind a seminal series of brands.

SOPH. Hong Kong Opening Party

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Celebrating SOPH.’s first venture in Hong Kong, the Japanese mother-label are to host a party on August 13. The event will see performances from Yo-king and Hiroshi Fujiwara, whilst the store will stock all three brands from the SOPH.’...

Hiroshi Fujiwara & K.U.D.O. presents Michael Jackson 5 Remixes

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Resident Hypebeast blogger Artoo recently put us onto this upcoming album release by Hiroshi Fujiwara & K.U.D.O., titled Michael Jackson 5 Remixes. A release is set for June 2nd in Japan although a selection of worldwide shops will be stocki...

Hiroshi Fujiwara x Nike Sportswear Air Footscape Motion – A Closer Look

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Having been seen in the last few months, Hiroshi Fujiwara’s Nike Sportswear Air Footscape Motion enjoys a further look here. Coming in a two-pack alongside a blue version, the Varsity Purple colorway features a monotone Flywire-infused uppe...