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The Map of Williamsburg by Greats Brand

LifestyleComments ⋅ Jul 4, 2014
Despite the arguments that gentrification has caused Williamsburg to change, there is no denying it still retains a charming aura. Greats Brand has therefore created the Map of Williamsburg to showcase the mix of old and new in the same way that walk...

A First Look At Greats’ The BAB

StyleComments ⋅ Jun 3, 2014
Greats, Ryan Babenzien and Jon Buscemi’s newest footwear venture, presents the latest addition to its growing footwear lineup: the BAB. Named after Ryan Babenzien, the BAB mixes the styling of a chukka boot with the comfort of a lightweight tra...

GREATS Secures $1.5 Million USD Seed with Resolute Ventures

StyleComments ⋅ Apr 15, 2014
By cutting out the middle man and releasing high-quality products at super low price points, GREATS – led by founders Ryan Babenzien and Jon Buscemi – has seen major success in only a year’s time, selling out of virtually every styl...

GREATS Pop-Up Shop Preview Video

StyleComments ⋅ Nov 8, 2013
Being the brainchild of two respected footwear experts – Jon Buscemi and Ryan Babenzien – GREATS was destined for a life in the spotlight from its inception. The footwear brand takes a Warby Parker-style approach to footwear retail – selling dir...

Essentials: Ryan Babenzien of GREATS

StyleComments ⋅ Sep 25, 2013
From a simple first glance, one gets the distinct feeling that Ryan Babenzien is a man of blue-blooded refinement. From helping to revive the tennis-inflected apparel of BOAST to his current venture creating premium shoes for GREATS at a fractional c...

Greats Brand 2013 Footwear Collection Preview

StyleComments ⋅ Jul 31, 2013
The product of Jon Buscemi and Ryan Babenzien’s creative collective, Greats Brand is a fresh player in the realm of streetwear, and is set out to disrupt and redefine the game of footwear. Offering up status shoes without running the risk of hi...