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GREATS Launches an All-New Luxury Offering with the Royale

StyleComments ⋅ Sep 23, 2014
GREATS looks to shake up the current selection of luxury sneakers with The Royale. Hand-crafted in the Civitanova region —a region known locally as “Shoe Valley” and where most luxury fashion houses produce their footwear— the new silhouette is made...

GREATS Brand 2014 Fall Wilson

StyleComments ⋅ Sep 10, 2014
Familiar yet new at the same time is the Fall 2014 edition of the Wilson from GREATS. Named for good friend and five-time NFL Pro-Bowler Adrian Wilson, the low-top features a 100% cotton canvas upper atop an EVA footbed that’s lined with plush...

The Map of Williamsburg by Greats Brand

LifestyleComments ⋅ Jul 4, 2014
Despite the arguments that gentrification has caused Williamsburg to change, there is no denying it still retains a charming aura. Greats Brand has therefore created the Map of Williamsburg to showcase the mix of old and new in the same way that walk...

A First Look At Greats’ The BAB

StyleComments ⋅ Jun 3, 2014
Greats, Ryan Babenzien and Jon Buscemi’s newest footwear venture, presents the latest addition to its growing footwear lineup: the BAB. Named after Ryan Babenzien, the BAB mixes the styling of a chukka boot with the comfort of a lightweight tra...

GREATS Secures $1.5 Million USD Seed with Resolute Ventures

StyleComments ⋅ Apr 15, 2014
By cutting out the middle man and releasing high-quality products at super low price points, GREATS – led by founders Ryan Babenzien and Jon Buscemi – has seen major success in only a year’s time, selling out of virtually every styl...

GREATS Pop-Up Shop Preview Video

StyleComments ⋅ Nov 8, 2013
Being the brainchild of two respected footwear experts – Jon Buscemi and Ryan Babenzien – GREATS was destined for a life in the spotlight from its inception. The footwear brand takes a Warby Parker-style approach to footwear retail – selling dir...

Essentials: Ryan Babenzien of GREATS

StyleComments ⋅ Sep 25, 2013
From a simple first glance, one gets the distinct feeling that Ryan Babenzien is a man of blue-blooded refinement. From helping to revive the tennis-inflected apparel of BOAST to his current venture creating premium shoes for GREATS at a fractional c...

Greats Brand 2013 Footwear Collection Preview

StyleComments ⋅ Jul 31, 2013
The product of Jon Buscemi and Ryan Babenzien’s creative collective, Greats Brand is a fresh player in the realm of streetwear, and is set out to disrupt and redefine the game of footwear. Offering up status shoes without running the risk of hi...