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Generic Surplus 2013 Summer Slip On

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Perfect for the season at hand, Generic Surplus has crafted a collection of low-top slip-on sneakers for Summer 2013. Offering simple canvas construction, the design sees a rubber sole while espadrille-esque roping wraps the entirety of the midsole....

N.HOOLYWOOD x Generic Surplus 2013 Spring/Summer Collection

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Appearing as a part of the Japanese label’s 2013 spring/summer “VANDALEGAL” collection, N.HOOLYWOOD has come together with Generic Surplus to create a range of collaborative seasonal footwear. Featuring thick cushioned insoles and w...

Mollusk and Generic Surplus Make ‘Shoes for the Subconscious’

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Besides a shared interest in great product, both Mollusk and Generic Surplus call California home. For Spring/Summer 2013, the duo teamed up to create a casual shoe that celebrates the Californian coast, as well as the “lifestyle of today’...

Generic Surplus 2013 Spring/Summer Collection Delivery 1

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Continuing on its string of great releases for Spring/Summer 2013, Generic Surplus presents the first offerings from its newest collection. The range features a variety of new designs and colors for the brand’s staple silhouettes. This includes...

Generic Surplus 2013 Spring/Summer Longwing

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Continuing to push a rather thick envelope, as it were, Generic Surplus releases two new colorways of its slick Longwing model. The brand’s interpretation of an English derby shoe sees a classic silhouette appropriated with a rugged EVA outsole...

SOPHNET. x nonnative 2013 Spring/Summer Wingtip Sneaker by Generic Surplus

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Having seen an earlier collaboration video detailing the rich indigo color created on a number of items bearing the names SOPHNET. and nonnative, we’re now privy to another item that marks the union. Bringing Generic Surplus into the mix, the S...

vendor Presents Its “Walk Your Own World” Editorial

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Japanese retailer vendor presents a new editorial for the Fall/Winter 2012 season entitled “Walk Your Own World.” Highlighting the Tokyo-based purveyor’s latest stock of footwear and trousers, the editorial features styling by Shun...

Generic Surplus 2012 Holiday Dom & Klein

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Generic Surplus presents two new styles for Holiday 2012 that fall in line with their ethos to “continually push the evolution of everyday shoe design while simultaneously capturing the spirit and aesthetic of Los Angeles.” The inherently...

SOPHNET. x nonnative 2012 Fall/Winter Wingtip Sneaker by Generic Surplus

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SOPHNET. is celebrating 13 years of fashion mastery with a collaborative Wingtip Sneaker with nonnative and Generic Surplus. Presented in either an icy grey or navy colorway, each has been constructed out of luxurious suede and features monochromatic...

SOPH.TOKYO 13th Anniversary Items

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In celebration of the 13th anniversary of SOPH.TOKYO, SOPHNET. is set to release a special capsule collection to mark the occasion. Teaming up with Nike for two more pieces from the celebrated F.C.R.B. collaboration, the anniversary capsule is highli...

Generic Surplus 2012 Fall Longwing Shoe

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Generic Surplus introduces a new silhouette for the 2012 fall season. Based off of The Generic Man’s Wingman model, the shoe focuses on subtle detailing while keeping the overall aesthetic clean and minimal. The sophistication is further showca...

Generic Surplus and OBEY Present “Disciplines” Short Film

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Celebrating the creative class and its spirit of freedom and independence – a never-ending source of inspiration for both brands – Generic Surplus and OBEY present this short film in honor of their collaborative Fall 2012 footwear collect...

Steven Harrington x Generic Surplus Harrington Print Borstal

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The continued collaboration between Los Angeles artist Steven Harrington and Generic Surplus sees the staple Borstal reworked for the season. Arriving in three colorways – orange, blue and natural – all boast a printed canvas upper, tonal...

OBEY for Generic Surplus 2012 Fall Footwear

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Reuniting for Fall 2012, OBEY and Generic Surplus present a collaborative collection fusing OBEY’s classic streetwear sensibilities with Generic Surplus’ sleek approach to crafting distinct footwear silhouettes. The trio of offerings utilize durable...

Steven Harrington x Ace Hotel Palm Springs x Generic Surplus “Roadside Attraction” Video

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Last month, Generic Surplus, Ace Hotel and artist Steven Harrington launched a three-way collaboration inspired by space, time, balance and graphic elements found in the California desert during both Coachella weekends. Coinciding with the sneaker re...