BMX star Nigel Sylvester makes the impossible look effortless as he cruises the streets of the Bay in Gatorade’s “G Series: Bay Area.” We get a glimpse at a day in the life of a pro BMX rider as he takes us down San Fran’s signature streets and hills to a warehouse district. I think it’s safe to say Nigel and his bike run the streets!

The second of a three-part series featuring Nigel Sylvester takes the talented BMX rider to New Orleans. The “all day session” encompasses cruising around the iconic city of New Orleans in addition to putting in some real work for the camera. The day is capped off with a meal and a stop at the local shop for Nigel to cop one of Sylvester’s Animal signature New Era fitteds.

Beyond just its role as a sports drink brand, Gatorade has gone further once again in the realm of lifestyle with a new series of artist collaborations. Illustrator and media graphics artist Kevin Peterson creates a special piece under the theme of “Go All Day” and its meaning. The video showcases his process from start to finish along with three other personalities also on board including Kris Markovich, Neuzz and Cristin Denight.

You’ve seen how Nigel’s day began and ended; now see what happened in between. The third video in Nigel’s Go All Day series has him in a dash through NYC. The video is one of three to be released — all of which were conceptualized and written by Nigel and Glenn PP Milligan.

You’ve seen how Nigel’s day ended; now see how it began. The second video in Nigel’s Go All Day series goes back in time to show how the day started like any other day: rise and shine, then out the door to hit up his favorite city spots with friends. The video is one of three to be released — all of which were conceptualized and written by Nigel and Glenn PP Milligan. Enjoy!

Nigel Sylvester teamed up with Gatorade to release the first video in a series that shows his unique life as a pro BMX rider. The video is one of three to be released — all of which were conceptualized and written by Nigel and Glenn PP Milligan. The videos show just how crazy Nigel’s life is on and off a bike, and has a cool storyline woven throughout the three videos. This first video, “The Night Episode,” shows Nigel as he cruises the streets of New York City after dark, with fellow riders Ralphy Ramos, Tyrone Williams and Ralphy Bury, and follows them from bike to boutique to bar.

Not that long ago, Gatorade embarked on the creation of a commermetiave commercial marking Michael Jordan’s induction into the Basketball Hall of Fame. Taking place at a secret location, the culmination of 14,641 Gatorade bottles and the Gatorade Limited Edition Jordan Series Commercial are seen here. A behind the scenes of the engineering and logistics of the project can also be seen below which details the whole process.

In commemoration of Michael Jordan’s induction into the NBA Hall of Fame, Gatorade organized a special commercial which gave lucky individuals the chance to participate. Taking place at a secret Chicago location, the commercials marquee piece was a mosaic created out of a stunning 19,200 bottles of upside-down Gatorade bottles to replicate one of MJ’s most iconic images of all-time. Other notable elements to the event included Biz Markie on the tables, free food and hand-screened t-shirts courtesy of Mr. Tastees.

Source: Smeeze

Longtime Michael Jordan supporter Gatorade are honoring MJ’s upcoming inauguration into the NBA Hall of Fame as they team-up with our friends at St. Alfred in a special upcoming event. On Monday, July 13th, Gatorade will be filming at a top-secret location for a new commercial as St. Alfred will give a chance of a lifetime for you to see everything up close and personal. Only 100 guests will get a chance to participate through a selection process, for more details, check the info after the jump.