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G-Star RAW 2014 Fall/Winter “Raw For The Oceans” Collection

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G-Star RAW has unveiled the highly-anticipated “Raw For The Oceans” collection for 2014 fall/winter. Curated by Pharrell Williams, the partnership includes Bionic Yarn, the Vortex Project, Parley for the Oceans, and is made from eco-threa...

A First Look at the G-Star RAW 2014 Fall/Winter “Raw For The Oceans” Collection

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A few months ago we announced G-Star RAW’s latest foray into sustainable fashion with its Bionic Yarn collaboration curated by the awesomely creative mind of Pharrell Williams. “Raw for the Oceans” as it was introduced, weaves Bionic Yarn’s eco-threa...

Aitor Throup Joins G-Star RAW as Creative Consultant

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British designer Aitor Throup has been officially announced as G-Star RAW’s new creative consultant. Under the new role, Throup has been enlisted with the task of overseeing both men’s and women’s special projects that will contribu...

G-Star RAW’s Amsterdam Headquarters

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Helmed by the creative design team at OMA architecture, G-Star RAW recently opened its Amsterdam headquarters for a public viewing. Building its concept from an airport hangar, the three-storey infrastructure echos the brand’s bold aesthetics,...

BREAD & BUTTER Tradeshow Summer 2013: G-Star RAW 2014 Spring/Summer Preview

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G-Star RAW presented its Spring/Summer 2014 collection in a big way in Berlin for the BREAD & BUTTER Tradeshow this summer, taking stage at the KaterHolzig venue for a combination show and presentation. Highlights included the introduction of the...

Shubhankar Ray on the Leica D-Lux 6 ‘EDITION BY G-STAR RAW’

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At first a seemingly off-beat collaboration, the worlds of rugged denim and luxury cameras have come together thanks to the newly-unveiled Leica D-Lux 6 ‘EDITION BY G-STAR RAW.’ As G-Star Global Brand Director Shubhankar Ray explains, shared values o...

Leica D-Lux 6 ‘EDITION BY G-STAR RAW’

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G-Star RAW’s vast array of denim embodies a certain quality, yet simultaneously a ruggedness – a testament to time and endurance. The brand has recently reached out to several industry leaders outside of fashion, creating a loose capsule of goo...

G-Star RAW by Marc Newson 2013 Fall/Winter Collection Preview

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Industrial designer Marc Newson and G-Star brings forth another awe-inspiring collection for 2013 fall/winter that merges modern technicality with Japanese denim sensibility. Sprawled across five-pocket denims and bomber jackets, the Japanese denim r...

Skrillex and G-Star Present “The Art of RAW” for 2013 Spring/Summer

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Dubstep powerhouse Skrillex features in G-Star’s latest endeavor–”The Art of RAW”. The campaign captures the G-Star fascination with the many facets of RAW in experimental combinations, throwing in a Skeleton Dog art object al...

Beauty & Youth UNITED ARROWS x G-Star RAW 2013 Spring/Summer Elwood Limited Edition

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Beauty & Youth UNITED ARROWS teams up with G-Star RAW once again for the 2013 spring/summer season. Beauty & Youth is a subsidiary label of UNITED ARROWS, the Japanese brand renowned for its expert modern tailoring. This pairing with Dutch de...