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G-Star RAW’s Amsterdam Headquarters

DesignComments ⋅ 6236 Views
Helmed by the creative design team at OMA architecture, G-Star RAW recently opened its Amsterdam headquarters for a public viewing. Building its concept from an airport hangar, the three-storey infrastructure echos the brand’s bold aesthetics,...

G-Star and Bionic Yarn Launch “RAW for the Oceans” with Pharrell Williams

StyleComments ⋅ 15121 Views
G-Star and Bionic Yarn held an event to expand on their upcoming collaborative project in sustainable fashion. Dubbed “RAW for the Oceans,” the collection will consist of denim from G-Star that incorporates Bionic Yarn’s Bionic® eco...

Marc Newson x G-Star 2013 Fall/Winter Collection

StyleComments ⋅ 5722 Views
Marc Newson’s career is a checklist of successful, high-profile ventures in design, with the Australian-born creative having experience designing everything from airplanes to jewelry. Without lending too much borrowed interest, Newson is set to...

G-Star Presents “The Art of RAW” 2013 Fall/Winter

StyleComments ⋅ 3332 Views
G-Star presents its 2013 fall/winter campaign with “The Art of RAW.” A high concept blend of CGI and live-action sequences, the video is a representation of the campaign’s ‘Destroy to Construct’ theme and features the ta...

Skrillex and G-Star Present “The Art of RAW” for 2013 Spring/Summer

StyleComments ⋅ 11108 Views
Dubstep powerhouse Skrillex features in G-Star’s latest endeavor–”The Art of RAW”. The campaign captures the G-Star fascination with the many facets of RAW in experimental combinations, throwing in a Skeleton Dog art object al...

Beauty & Youth UNITED ARROWS x G-Star RAW 2013 Spring/Summer Elwood Limited Edition

StyleComments ⋅ 12759 Views
Beauty & Youth UNITED ARROWS teams up with G-Star RAW once again for the 2013 spring/summer season. Beauty & Youth is a subsidiary label of UNITED ARROWS, the Japanese brand renowned for its expert modern tailoring. This pairing with Dutch de...

HYPEBEAST Spaces: G-Star Headquarters in Amsterdam

EditorialComments ⋅ 6657 Views
Founded in 1989 with a philosophy focusing on “Just the Product,” G-Star was one of the pioneers responsible for the luxury denim movement. The Dutch-based label’s positioning of raw denim as wearable and desirable from head to toe,...

Leighton Causeway Bay Shopping Destination Grand Opening in Hong Kong

StyleComments ⋅ 8295 Views
Hong Kong’s vibrant Causeway Bay district welcomes Leighton, a new marquee stop in one of the world’s most important shopping districts. Providing inspiration and retail to a progressive and cutting-edge demographic, the lifestyle initiat...

G-Star RAW by Marc Newson 2012 Spring/Summer Collection

StyleComments ⋅ 8003 Views
Well in advance of its official release, G-Star RAW by Marc Newson preview its upcoming Spring/Summer 2012 collection with the acclaimed industrial designer. The ongoing collaborative effort, which is often characterized by its technical street-inspi...

Shubhankar Ray & Eckart Maise: The Return of Jean Prouvé Through G-Star and Vitra

DesignComments ⋅ 2165 Views
The idea of collaboration comes as no surprise to the frequenters of HYPEBEAST. One of the most visible and overly abused marketing tool, as of a few years ago, many had felt they had seen it all in the collaborative realm. But where there still...