G-Star RAW 2014 Fall/Winter “Raw For The Oceans” Collection

StyleComments ⋅ Jun 19, 2014
G-Star RAW has unveiled the highly-anticipated “Raw For The Oceans” collection for 2014 fall/winter. Curated by Pharrell Williams, the partnership includes Bionic Yarn, the Vortex Project, Parley for the Oceans, and is made from eco-threa...

A First Look at the G-Star RAW 2014 Fall/Winter “Raw For The Oceans” Collection

StyleComments ⋅ Jun 18, 2014
A few months ago we announced G-Star RAW’s latest foray into sustainable fashion with its Bionic Yarn collaboration curated by the awesomely creative mind of Pharrell Williams. “Raw for the Oceans” as it was introduced, weaves Bionic Yarn’s eco-threa...

Aitor Throup Joins G-Star RAW as Creative Consultant

StyleComments ⋅ May 5, 2014
British designer Aitor Throup has been officially announced as G-Star RAW’s new creative consultant. Under the new role, Throup has been enlisted with the task of overseeing both men’s and women’s special projects that will contribu...

G-Star RAW’s Amsterdam Headquarters

DesignComments ⋅ Mar 25, 2014
Helmed by the creative design team at OMA architecture, G-Star RAW recently opened its Amsterdam headquarters for a public viewing. Building its concept from an airport hangar, the three-storey infrastructure echos the brand’s bold aesthetics,...

G-Star and Bionic Yarn Launch “RAW for the Oceans” with Pharrell Williams

StyleComments ⋅ Feb 8, 2014
G-Star and Bionic Yarn held an event to expand on their upcoming collaborative project in sustainable fashion. Dubbed “RAW for the Oceans,” the collection will consist of denim from G-Star that incorporates Bionic Yarn’s Bionic® eco...

Marc Newson x G-Star 2013 Fall/Winter Collection

StyleComments ⋅ Oct 8, 2013
Marc Newson’s career is a checklist of successful, high-profile ventures in design, with the Australian-born creative having experience designing everything from airplanes to jewelry. Without lending too much borrowed interest, Newson is set to...

G-Star Presents “The Art of RAW” 2013 Fall/Winter

StyleComments ⋅ Aug 26, 2013
G-Star presents its 2013 fall/winter campaign with “The Art of RAW.” A high concept blend of CGI and live-action sequences, the video is a representation of the campaign’s ‘Destroy to Construct’ theme and features the ta...

Skrillex and G-Star Present “The Art of RAW” for 2013 Spring/Summer

StyleComments ⋅ Feb 19, 2013
Dubstep powerhouse Skrillex features in G-Star’s latest endeavor–”The Art of RAW”. The campaign captures the G-Star fascination with the many facets of RAW in experimental combinations, throwing in a Skeleton Dog art object al...

Beauty & Youth UNITED ARROWS x G-Star RAW 2013 Spring/Summer Elwood Limited Edition

StyleComments ⋅ Feb 1, 2013
Beauty & Youth UNITED ARROWS teams up with G-Star RAW once again for the 2013 spring/summer season. Beauty & Youth is a subsidiary label of UNITED ARROWS, the Japanese brand renowned for its expert modern tailoring. This pairing with Dutch de...

HYPEBEAST Spaces: G-Star Headquarters in Amsterdam

EditorialComments ⋅ Oct 10, 2012
Founded in 1989 with a philosophy focusing on “Just the Product,” G-Star was one of the pioneers responsible for the luxury denim movement. The Dutch-based label’s positioning of raw denim as wearable and desirable from head to toe,...

Leighton Causeway Bay Shopping Destination Grand Opening in Hong Kong

StyleComments ⋅ Dec 23, 2011
Hong Kong’s vibrant Causeway Bay district welcomes Leighton, a new marquee stop in one of the world’s most important shopping districts. Providing inspiration and retail to a progressive and cutting-edge demographic, the lifestyle initiat...

G-Star RAW by Marc Newson 2012 Spring/Summer Collection

StyleComments ⋅ Nov 8, 2011
Well in advance of its official release, G-Star RAW by Marc Newson preview its upcoming Spring/Summer 2012 collection with the acclaimed industrial designer. The ongoing collaborative effort, which is often characterized by its technical street-inspi...

Shubhankar Ray & Eckart Maise: The Return of Jean Prouvé Through G-Star and Vitra

DesignComments ⋅ Jul 20, 2011
The idea of collaboration comes as no surprise to the frequenters of HYPEBEAST. One of the most visible and overly abused marketing tool, as of a few years ago, many had felt they had seen it all in the collaborative realm. But where there still...

G-Star RAW by Marc Newson 2011 Summer Collection

StyleComments ⋅ Jun 14, 2011
For Summer 2011, G-Star RAW by Marc Newson continues Marc’s exploration of simplified lines through technical constructions. Single-piece arms, hidden pockets and minimal seams are all used in a range that represents the luxury sportswear side of...