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G-Star RAW 2014 Fall/Winter “Raw For The Oceans” Collection

G-Star RAW has unveiled the highly-anticipated “Raw For The Oceans” collection for 2014 fall/winter. Curated by Pharrell Williams, the partnership includes Bionic Yarn, the Vortex Project, Parley for the Oceans, and is made from eco-threa...

A First Look at the G-Star RAW 2014 Fall/Winter “Raw For The Oceans” Collection

A few months ago we announced G-Star RAW’s latest foray into sustainable fashion with its Bionic Yarn collaboration curated by the awesomely creative mind of Pharrell Williams. “Raw for the Oceans” as it was introduced, weaves Bionic Yarn’s eco-threa...

Aitor Throup Joins G-Star RAW as Creative Consultant

British designer Aitor Throup has been officially announced as G-Star RAW’s new creative consultant. Under the new role, Throup has been enlisted with the task of overseeing both men’s and women’s special projects that will contribu...

G-Star RAW’s Amsterdam Headquarters

Helmed by the creative design team at OMA architecture, G-Star RAW recently opened its Amsterdam headquarters for a public viewing. Building its concept from an airport hangar, the three-storey infrastructure echos the brand’s bold aesthetics,...

G-Star and Bionic Yarn Launch “RAW for the Oceans” with Pharrell Williams

G-Star and Bionic Yarn held an event to expand on their upcoming collaborative project in sustainable fashion. Dubbed “RAW for the Oceans,” the collection will consist of denim from G-Star that incorporates Bionic Yarn’s Bionic® eco...

Marc Newson x G-Star 2013 Fall/Winter Collection

Marc Newson’s career is a checklist of successful, high-profile ventures in design, with the Australian-born creative having experience designing everything from airplanes to jewelry. Without lending too much borrowed interest, Newson is set to...

G-Star Presents “The Art of RAW” 2013 Fall/Winter

G-Star presents its 2013 fall/winter campaign with “The Art of RAW.” A high concept blend of CGI and live-action sequences, the video is a representation of the campaign’s ‘Destroy to Construct’ theme and features the ta...

Skrillex and G-Star Present “The Art of RAW” for 2013 Spring/Summer

Dubstep powerhouse Skrillex features in G-Star’s latest endeavor–”The Art of RAW”. The campaign captures the G-Star fascination with the many facets of RAW in experimental combinations, throwing in a Skeleton Dog art object al...

Beauty & Youth UNITED ARROWS x G-Star RAW 2013 Spring/Summer Elwood Limited Edition

Beauty & Youth UNITED ARROWS teams up with G-Star RAW once again for the 2013 spring/summer season. Beauty & Youth is a subsidiary label of UNITED ARROWS, the Japanese brand renowned for its expert modern tailoring. This pairing with Dutch de...

HYPEBEAST Spaces: G-Star Headquarters in Amsterdam

Founded in 1989 with a philosophy focusing on “Just the Product,” G-Star was one of the pioneers responsible for the luxury denim movement. The Dutch-based label’s positioning of raw denim as wearable and desirable from head to toe,...