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Fruition x Off White x PYREX Surfboards

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In commemoration of the launch of both PYREX and Off White respectively in Fruition’s Los Angeles and Las Vegas stores, store founder Chris Julian partnered with Pyrex’s Virgil Abloh in creating a pack of surf-inspired pieces. Under the t...

Fruition Las Vegas to Launch First Los Angeles Location

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For the past seven years, Fruition Las Vegas has held it down in the desert city and the world as one of the premiere spots for progressive streetwear. Its tightly curated selection of vintage finds together with a strong network of creative entities...

Nike Sportswear: More Than Style, Samantha Jo Alonso

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Representing Nike Sportswear’s “West Coast Maverick” is Las Vegas native and FRUITION founder Samantha Jo Alonso. Currently on her I’m-POSSIBLE journey of running 5 marathons in a year, she hopes to present a story beyond just t...

FRUITION: Stussy x Cassette Playa Lookbook

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Vintage specialists FRUITION recently developed their own lookbook-style shoot to kick off the Pop Blog portion of the retailer’s site. The Pop Blog serves as a template for FRUITION to highlight certain new releases, with the Stussy x Cass...

FRUITION x Cassette Playa Tees

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It’s no surprise that Las Vegas’ retro inspired store Fruition would hook up with like minded clothing company Cassette Playa for an exclusive designed t-shirt sold only at Fruition stores. The t-shirts are a unique throwback 80̸...

FRUITION x Cassette Playa x UNDFTD Magic Party Recap

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Magic has come and gone, but we can now look back at some of the events and parties that went down in Vegas the past couple of days. Eddie Cruz hits us with some looks from their triple threat event featuring appearances from Nosaj Thing, DJ A-Tr...

Stussy x UNDFTD x Fruition present Crown Parlay Recap

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With things in full-tilt in Las Vegas thanks to the tradeshow circuit, among the headlining parties of the week was of that thrown by the trifecta of local powerhouses, Stussy, UNDFTD and Fruition on the night of February 17th. Their Crown Parlay...

Fruition x UNDFTD x Casette Playa MAGIC Party

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The parties keep coming when its comes to the MAGIC Tradeshow. Aside from their already announced Stussy LV bash, Chris Julian of Fruition, Eddie Cruz of Undefeated and Cassette Playa’s Carrie Munden will be presenting another party during...

Dr. Romanelli x Fruition “Recycled Pop Bubble Vest” Collection

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Las Vegas shop/label Fruition continue their collaborative “Recycled Pop Bubble Vest” project alongside Dr.Romanelli for the 3rd season. Consisting of hand picked vintage Coca-Cola inspired gear, DRx takes the throwback pieces into th...

Fruition Dual FF T-shirt

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Las Vegas’ Fruition has become a leading provider of vintage and retro apparel and involved themselves with a series of big-time collaborations, most recently teaming up with Stussy in a special installation. Their latest release under the...