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Freshjive 2011 Holiday Collection Video Preview featuring MellowHype

California-based label Freshjive has unveiled the holiday collection video for 2011 featuring Hodgy Beats and Left Brain of MellowHype and OFWGKTA. Shot on Hodgy’s birthday, the shoot took place behind the Freshjive factory itself and is compri...

Freshjive 2011 Fall Collection Lookbook

To accomapy their recently released Freshjive 2011 fall collection, the brand has released a lookbook featuring Zachary Wohlman, a Los Angeles Golden Gloves winner and soon-to-be professional boxer. Coming from a tough upbringing, Zachary has trained...

Freshjive 2011 Fall “The Nude Study Series” T-Shirts (NSFW)

Freshjive rolls out a collection of three T-shirt designs this season under its ongoing project “The Nude Study Series.” The latest installment this time involves Sabrine, a California native who stars heavily on this small capsule as well as a video...

Freshjive 2012 Spring/Summer “Less Than Zero” Collection

New from Freshjive comes a look at the 21-year-old West Coast brand’s “Less Than Zero” collection. Obviously inspired by the cocaine-charged, morally vacant and insidiously good-looking characters of Bret Easton Ellis’ seminal...

Freshjive 2012 Spring/Summer “CITY NOIR” Collection

New from Freshjive comes a nicely cohesive lookbook showcasing their latest collection to be released under CITY NOIR – their fashion line influenced by classic films, urban decay and a generally dark aesthetic. Working mainly with grays, black...

Freshjive 2012 Spring/Summer “Immigrant” Collection

Freshjive dedicate a whole subsection of its Spring/Summer 2012 collection the backbone of the American population and its immigrant segment. As a brand proud of its Angeleno heritage, the influences are of not only Mexican but Central American cultu...

Freshjive 2011 Summer “History of Man” Collection Video

Freshjive kick off their Summer 2011 season with a short video. Inspired by a 1997 quote by Jim Dincalci by Scientology founder L. Ron Hubbard, the “History of Man” was unveiled following Hubbard’s offering of amphetamines to hi...

Freshjive “How to Roll a Blunt” Video

Freshjive present the second video in their new Moving Pictures series, “How to Roll a Blunt.” The tone of the short video is quite obvious as well as the description seen here. What do you think of this latest release from Freshjive?...

Freshjive “Bicycle Seat” Video

Freshjive present the first video in their new Moving Pictures series. Rick Klotz states: “I’ve had this 45 single off a Caribbean-style song called ‘Bicycle Seat’ since I was 14. It’s a track by an old punk band called Splodgen...

Freshjive 2011 Spring Lookbook

Freshjive moves forward with its new direction as the clothing label presents visuals for Spring 2011. A bit less “streetwear” than previous seasons, the line still retains an edge that is undoubtedly Freshjive, with pieces coming in...