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Fred Perry “Tell Us Your Story” Campaign

StyleComments ⋅ May 15, 2010
Fred Perry’s more than 100 year legacy as a tennis player and brand has more than cemented itself as one of Britain’s most iconic labels. Through its history, Fred Perry’s Laurel logo has been seen on the polo shirts of many sub...

GQ Japan’s 2010 Spring/Summer “Brits Spotting” Editorial

UncategorizedComments ⋅ Apr 29, 2010
Photographed by Junji Hata, you’re looking at an editorial from GQ Japan’s Spring/Summer issue for this year. Entitled “Brits Spotting”, the piece focuses on a British aesthetic, featuring various tartan patterns and highl...

AnOther Man’s 2010 Spring/Summer “Duality” Editorial

UncategorizedComments ⋅ Apr 21, 2010
AnOther Man presents its latest editorial for Spring/Summer 2010, titled “Duality”. The piece takes on the theme of “Duality” with an emphasis on strong saturation and tone, energy and poise, and fantasy and form. Working...

Fred Perry for Liberty 2010 Blank Canvas Collection

UncategorizedComments ⋅ Feb 25, 2010
Fred Perry is pleased to announce its new “Blank Canvas” range with the iconic Liberty. The collaboration sees two quintessentially British institutions join forces on a collection of classic Fred Perry product. Launching internationa...

Raf Simons x Fred Perry 2010 Spring/Summer Campaign

UncategorizedComments ⋅ Feb 23, 2010
In another joint venture between Raf Simons and Fred Perry, both brands continue a minimalistic approach to their classic and modern hybrids. The small preview which maintains the aura seen in the recent Raf Simons Campaign features three cuts of...

Fred Perry x Stussy Deluxe 2010 Blank Canvas Collection

UncategorizedComments ⋅ Jan 29, 2010
After several previews into the line, Stussy Deluxe unveils a more complete offering of its capsule alongside iconic English brand Fred Perry. Keeping in tune with both brand’s focus on clean designs and sharp styling, the collection can ea...

Size? x Fred Perry 2009 Holiday Collection

UncategorizedComments ⋅ Dec 10, 2009
Having already established various campaigns, both UK retailer Size? and Fred Perry once again link up for a small capsule collection. Utilizing Fred Perry’s Bryon sneaker, both companies create two colorways in the waxed canvas mid top as...

Fred Perry x Resistant Randshell Backpack

UncategorizedComments ⋅ Nov 28, 2009
Bike-centric bag-makers Resistant and Fred Perry team-up on the creation of this classic looking Randshell Backpack. Featuring a waterproof-construction with the roll-top opening, the bag also includes straps to transport a wheel. The old-school...

Raf Simons for Fred Perry 100 Year Collection

UncategorizedComments ⋅ Nov 24, 2009
Marking Fred Perry’s 100th anniversary, the seminal British sportswear brand looked to high-powered fashion house Raf Simons to create a collection inspired by Fred Perry’s heritage. A photograph featuring an outfit originally worn by...

Fred Perry x Stussy “Blank Canvas” Collection – A Closer Look

UncategorizedComments ⋅ Nov 18, 2009
UK tennis brand Fred Perry have continues their ‘Black Canvas’ series of collaborations, this time with the US based Stussy. Referred to as ‘the definition of modernist’ by Stussy’s creative director Nick Bower “The Stussy Deluxe X Fr...

Fred Perry x Stussy Deluxe 2010 Blank Canvas Preview

UncategorizedComments ⋅ Nov 15, 2009
Offered in a subdued color palette, Fred Perry showcases its new capsule range in collaboration with Stussy Deluxe, focused on clean, sharp styling, pinned as the “definition of a modernist” by Nick Bower, Creative Director at Stussy....

Raf Simons x Fred Perry 2009 Fall/Winter Collection

UncategorizedComments ⋅ Nov 4, 2009
The Raf Simons brand has seen itself at the center of various collaborations with high-profile English brands in recent times. From Dr. Martens comes this capsule with Fred Perry as we see a much more fashion-forward aesthetic brought to the trad...

Offspring x Fred Perry Sneakers

UncategorizedComments ⋅ Sep 28, 2009
In continuance of their centenary collections, Fred Perry team up with leading UK retailer Offspring on a new set of sneakers, celebrating the legacy of British tennis player Fred Perry. The pack consists of a commemorative version on the Kingsto...

Raf by Raf Simons x Fred Perry Weekend Bag

UncategorizedComments ⋅ Sep 15, 2009
Raf by Raf Simons today presents their collaboration with Fred Perry, working on this leather weekend bag. The Bag has double leather handles with adjustable buckle fastening straps and silver coloured hardware throughout. The bag also has one in...

Raf Simons for Fred Perry 2009 Fall/Winter Collection

UncategorizedComments ⋅ Jun 12, 2009
Having already seen a preview into the special centenary outfit in honor of Fred Perry, Raf Simons gives a bit of insight into his other project alongside the quintessential English label. Utilizing the brands trademark Laurel symbol, Raf continu...