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Richard Martin of Fred Perry Talks About the Iconic British Brand’s 60th Anniversary

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Since its inception 60 years ago, Fred Perry has become synonymous with sports, music, and an innate Britishness that has transcended both time and nationality. In celebration of the brand’s 60th anniversary earlier this year, the label launche...

How are Subcultures Created? Fred Perry and Don Letts Highlight the Topic with “Subculture: Born To Be Wild”

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In conjunction with Subculture films, Fred Perry Japan has launched a new series of documentaries entitled “Born To Be Wild.” Directed by Don Letts, the series is an intensive examination of the various influences in English subculture, h...

Fred Perry Tokyo 60th Anniversary Event Recap

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As part of legendary British label Fred Perry’s 60th anniversary the brand recently held an event in Tokyo. An integral part of British subculture from the ’40s onwards, the brand’s 60th anniversary celebrations offer a look at how...

Fred Perry Davies Suede Creeper

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Fred Perry looks to past partners and another iconic British institution for the inspiration behind its Davies Suede Creeper. George Cox’s ever popular creeper style has been a quintessential footwear staple for several British generations. Bui...

Fred Perry Celebrates Its 60th Anniversary in London with British Legend Don Letts

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For the past 60 years, Fred Perry has cemented itself as much more than just an iconic polo shirt. The quintessentially British brand has become an integral part of Britain’s subcultural fabric, associating itself heavily with some of the world...

Fred Perry 2012 Fall/Winter British Workwear Capsule Collection

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British menswear mainstay Fred Perry has announced its British Workwear Capsule collection for Fall/Winter 2012. A notable choice of traditional British fabrics have been selected for this release, reflecting an updated take on factory-wear and workw...

Raf Simons x Fred Perry 2013 Spring/Summer Preview

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Despite a heavy workload that includes designing for both his own label and Dior, Raf Simons once again teams with Fred Perry for their eighth definitive apparel collaboration. The collection will feature various traditional menswear patterns in elec...

Kixbox 2012 Spring/Summer Lookbook

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With vegetation in full blossom and the sun beating its delightful rays down to Earth, summer seems to finally be in full swing. As a result, Kixbox – Russia’s official distributor of Penfield, Stussy, Gourmet, Fred Perry and much more &#...

Fred Perry x Dr. Martens 2012 Spring/Summer Quilt Wingtip

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British menswear label Fred Perry is a favorite of Japanese fashion retailer BEAMS, so it’s of little surprise that BEAMS is hosting an exclusive, and carefully coordinated five-piece collection between the two English brands. Among the leading...

Raf Simons x Fred Perry 2013 Spring/Summer Collection Announcement

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Fred Perry and Raf Simons have announced the relaunch of their definitive apparel collaboration which will make its debut at Paris Men’s Fashion Week in July. Consisting of 28 different style, color and apparel options, Simons and Perry have al...