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More Uncertainty with Red Nike Air Yeezy II Release as Foot Locker Cancels December 27 Drop

Only a few days ago, Foot Locker shared details of its imminent December 27 online release of its red Nike Air Yeezy II. Other release information was heard globally as well, including JUICE Hong Kong’s drop. But in what has become indicative o...

Mark December 27 on the Calendars: Foot Locker Announces Online-Only Launch of Nike Air Yeezy II

Before Kanye West’s recent move to adidas, the outcome of his highly anticipated all-red Nike Air Yeezy II was often in question after numerous delays. While some murmured that the move from Kanye to adidas effectively shut the doors on any rel...

Undefeated x Converse 2012 “BORN NOT MADE” Collection for Foot Locker

Having previewed the collection earlier today, we present some additional images for the triple collaboration between Undefeated, Converse and Foot Locker. Given the name “BORN NOT MADE,” this range reflects the idea that personal success...

Undefeated x Converse 2012 “BORN NOT MADE” Collection Video

A sentiment echoed by one of the models at the Undefeated x Converse launch event: “in every phase of life, we’ve all had a pair of Converse.” Street fashion label Undefeated is joining that storied legacy in this new three-way coll...

Nike x The Cool Kids x Foot Locker “Get Fresh Air” Commercial

Foot Locker unveils a star-studded new commercial to a special tune by The Cool Kids. The piece features Amar’e Stoudemire, DeSean Jackson and Chris Bosh, with a guest appearance by Ken Griffey Jr. serving up his latest Swingman design. In...

Nike x Foot Locker: “I Am The Rules” Air Max 90 Campaign

This August, Foot Locker and Nike Sportswear celebrate uniqueness and throw out convention with the launch of a new multi-platform campaign entitled ‘I Am The Rules’. Marking the latest incarnation of the iconic Nike Air Max 90 shoe, the campaign...

Foot Locker “Spank” Commercial

This advertising for sports retailer Foot Locker shows a sneakerhead demonstrate his own sixth sense – the ability to identify a shoe by the way the bottom sole contacts his own bottom. Not aimed at promoting anything specific over and above the...

adidas Originals “The Sneaker Caddy” Collection

This Easter, Foot Locker and adidas Originals collaborate with the launch of “The Sneaker Caddy” collection, a tempting lineup of exclusive sneakers and apparel infused by basketball court style with fashion influences from the street...

Foot Locker Europe x Nike Ad with Magdi Fernandes, Alex Nash & Rido

In an effort to promote the Nike Air Max 90 release, Foot Locker Europe recently came out with a commercial in conjunction with Nike which presents notable sneaker heads from Europe. The ad features store owners and collectors Magdi Fernandes of...

Footlocker “It’s A Sneaker Thing” Commercial

Expressing how most sneakerheads have felt at one time or the other, Footlocker unveils a new commercial entitled “It’s A Sneaker Thing”, capturing the essence of a, literally, sneaker freak. Check it out!