Undefeated x Converse 2012 “BORN NOT MADE” Collection Video
A sentiment echoed by one of the models at the Undefeated x Converse launch event: “in every phase of life, we’ve all had a pair of Converse.” Street fashion label Undefeated is joining that storied legacy in this new three-way coll...
Nike x Foot Locker: “I Am The Rules” Air Max 90 Campaign
This August, Foot Locker and Nike Sportswear celebrate uniqueness and throw out convention with the launch of a new multi-platform campaign entitled ‘I Am The Rules’. Marking the latest incarnation of the iconic Nike Air Max 90 shoe, the campaign...
Foot Locker “Spank” Commercial
This advertising for sports retailer Foot Locker shows a sneakerhead demonstrate his own sixth sense – the ability to identify a shoe by the way the bottom sole contacts his own bottom. Not aimed at promoting anything specific over and above the...
adidas Originals “The Sneaker Caddy” Collection
This Easter, Foot Locker and adidas Originals collaborate with the launch of “The Sneaker Caddy” collection, a tempting lineup of exclusive sneakers and apparel infused by basketball court style with fashion influences from the street...
Footlocker “It’s A Sneaker Thing” Commercial
Expressing how most sneakerheads have felt at one time or the other, Footlocker unveils a new commercial entitled “It’s A Sneaker Thing”, capturing the essence of a, literally, sneaker freak. Check it out!
Footlocker House of Hoops – Los Angeles Opening
Making its way out West, the highly anticipated Footlocker House of Hoops lands at the Beverly Center Mall in Los Angeles. Celebrating all things basketball, the location will house some of the most exclusive P.E. kicks in the game including prod...
Nike House of Hoops “The Pier” Commercial
Nike’s latest basketball related House of Hoops commercial was recently launched. As a joint effort between Nike and Footlocker, the House of Hoops represents the coming together of both entities to create a true basketball themed retail sp...
COPE2 x Adidas x Footlocker
Adidas will once again team up with Footlocker to create a graffiti inspired series of shoes this time with the artist COPE2. Fernando Carlo aka. COPE2, is an internationally known graf artist from New York who has done commercial work with compa...
