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Snoop Lion x adidas adizero 5-Star Cleat

adidas and Snoop Dogg have come together this summer to introduce a “Snoop Lion” edition of the adizero 5-Star football cleat. The first-ever celebrity cleat collaboration from the German sportswear giant, Snoop’s 5-Star is done up...

Dreamball: Bob Burnquist

It seems as if everyone has caught the World Cup fever, and rightfully so, as skate legend Bob Burnquist drops his latest viral video, “Dreamball.” In collaboration with Hurley and its “Phantom Brasil National Team” collection, the Brazil...

Meet St. Leonards FC with The Rig Out

In the midst of the 2014 World Cup, The Rig Out highlights Shoreditch-based St. Leonards FC with a brand new short film. Directed by Daniel Kragh Jacobsen and showcasing the latest designs from SOPH. and Nike’s long-running F.C.R.B. collaborati...

Booting Around: Why Don’t Football Players Have Signature Models Like Other Sports?

For so many, football is a religion, and it can go as far as dictating a supporter’s way of life. But how does the culture of being a football fan influence the way football boots are marketed? We offer some insights into football fan culture t...

What Does It Mean to Be a Professional Footballer Today?

“But this is what sports is for me. A chance not only to see amazing athletes perform and do what they do best, but also an opportunity to dream about being that person.” In the months leading up to the World Cup, sports brand...

All Eyes on Brazil: Scenes from the Opening Days of the 2014 World Cup

On June 12th, attention turned to the world’s largest sporting event: the World Cup. Hosted by a country that has held the Beautiful Game in high regard for much of the sport’s history, the opening match between host country Brazil and it...

Kanye West Shares an Alternate Version of adidas’s “The Wake Up Call” World Cup Commercial

The web goes wild for Kanye West snippets, signified by $500 (unverified) clip purchases and previously with a new commercial courtesy of adidas Football. As the three-striped brand continues to whet appetites for both the World Cup and ‘YeR...

No Half Measures: How adidas is Gearing Up for the 2014 World Cup

“The FIFA World Cup is the biggest sporting stage on earth, and an intensely competitive tournament that can turn even the most disinterested fan into a face-painting, flag-waving football junkie.” The following originally appear...

Captain Tsubasa x adidas “Battlefield” Exhibition Recap

With Nike showcasing its giant football figures at Harbour City, adidas is also getting in on the action with its launch of an interactive World Cup exhibition and experience zone. Titled adidas Battlefield and currently on show at Hysan Place and Le...

Nike Football “The Last Game” Mega-Sized Footballer Figures

Following “The Last Game,” which was a short animation that Nike Football debuted a few days ago, we now have those characters personified via these mega-size football figures at Harbour City in Hong Kong. The figures depict some of the a...