Free Worldwide Shipping on Orders Over $150.00 USD or more - Use Code: HBSHIP150

Taking Center Stage: Highlighting Nike’s Latest Football Innovations

StyleComments ⋅ Jun 25, 2014
The following originally appeared in HYPEBEAST Magazine Issue 7: The Legacy Issue. It’s available now at select retailers globally. “The single biggest thing is our athletes, how do we help our athletes reach their true potential? Whether th...

Nike Unveils the Hypervenom Phantom Gold Special Edition for Neymar

StyleComments ⋅ Jun 24, 2014
As a football-obsessed youngster growing up in the Brazilian coastal city of Santos, Neymar was always on a fruitless hunt for golden boots, resorting instead to spray painting his own kicks when he couldn’t come across any to his liking. Now,...

Extra Butter x adidas 2014 Summer Soccer Jerseys

StyleComments ⋅ Jun 23, 2014
Jumping aboard the World Cup frenzy, New York-based sneaker shop Extra Butter delivers a duo of football knits in conjunction with the adidas brand. The first, dubbed the “Outlaws” jersey, sports an EB Clapboard logo inspired by team USA and is made...

Booting Around: Luis Suárez’s adidas f50 “adiBEAST” Boot

StyleComments ⋅ Jun 23, 2014
Our fourth and final installment of our Booting Around series with Industrial Designer Dongwoo Shin focuses on one of Europe’s attacking beasts, Uruguay’s Luis Suárez. In what was arguably his best year of football so far, Suarez came bac...

Snoop Lion x adidas adizero 5-Star Cleat

StyleComments ⋅ Jun 20, 2014
adidas and Snoop Dogg have come together this summer to introduce a “Snoop Lion” edition of the adizero 5-Star football cleat. The first-ever celebrity cleat collaboration from the German sportswear giant, Snoop’s 5-Star is done up...

Dreamball: Bob Burnquist

StyleComments ⋅ Jun 19, 2014
It seems as if everyone has caught the World Cup fever, and rightfully so, as skate legend Bob Burnquist drops his latest viral video, “Dreamball.” In collaboration with Hurley and its “Phantom Brasil National Team” collection, the Brazil...

Meet St. Leonards FC with The Rig Out

StyleComments ⋅ Jun 19, 2014
In the midst of the 2014 World Cup, The Rig Out highlights Shoreditch-based St. Leonards FC with a brand new short film. Directed by Daniel Kragh Jacobsen and showcasing the latest designs from SOPH. and Nike’s long-running F.C.R.B. collaborati...

Booting Around: Why Don’t Football Players Have Signature Models Like Other Sports?

StyleComments ⋅ Jun 17, 2014
For so many, football is a religion, and it can go as far as dictating a supporter’s way of life. But how does the culture of being a football fan influence the way football boots are marketed? We offer some insights into football fan culture t...

What Does It Mean to Be a Professional Footballer Today?

EditorialComments ⋅ Jun 17, 2014
“But this is what sports is for me. A chance not only to see amazing athletes perform and do what they do best, but also an opportunity to dream about being that person.” In the months leading up to the World Cup, sports brand...

All Eyes on Brazil: Scenes from the Opening Days of the 2014 World Cup

EditorialComments ⋅ Jun 16, 2014
On June 12th, attention turned to the world’s largest sporting event: the World Cup. Hosted by a country that has held the Beautiful Game in high regard for much of the sport’s history, the opening match between host country Brazil and it...

Kanye West Shares an Alternate Version of adidas’s “The Wake Up Call” World Cup Commercial

EntertainmentComments ⋅ Jun 13, 2014
The web goes wild for Kanye West snippets, signified by $500 (unverified) clip purchases and previously with a new commercial courtesy of adidas Football. As the three-striped brand continues to whet appetites for both the World Cup and ‘YeR...

No Half Measures: How adidas is Gearing Up for the 2014 World Cup

StyleComments ⋅ Jun 13, 2014
“The FIFA World Cup is the biggest sporting stage on earth, and an intensely competitive tournament that can turn even the most disinterested fan into a face-painting, flag-waving football junkie.” The following originally appear...

Captain Tsubasa x adidas “Battlefield” Exhibition Recap

StyleComments ⋅ Jun 13, 2014
With Nike showcasing its giant football figures at Harbour City, adidas is also getting in on the action with its launch of an interactive World Cup exhibition and experience zone. Titled adidas Battlefield and currently on show at Hysan Place and Le...

Nike Football “The Last Game” Mega-Sized Footballer Figures

LifestyleComments ⋅ Jun 13, 2014
Following “The Last Game,” which was a short animation that Nike Football debuted a few days ago, we now have those characters personified via these mega-size football figures at Harbour City in Hong Kong. The figures depict some of the a...

Futura Designs Custom Poster for U.S. Men’s National Soccer Team

ArtsComments ⋅ Jun 12, 2014
After joining the U.S. Men’s National Soccer Team campaign alongside Music Director Lupe Fiasco, USMNT Artistic Director Futura has unveiled a custom poster honoring the squad. A collage of different design elements, the piece includes the reno...