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Captain Tsubasa x adidas “Battlefield” Figures

DesignComments ⋅ Jul 8, 2014
After the recap of the Captain Tsubasa x adidas “Battlefield” exhibition, we now present to you the figurines, which are on a much smaller scale than their full-size counterparts. Depicting the spirit of attitude, determination, friendshi...

Nike Unveils Manchester United’s 2014/15 Home Kit

StyleComments ⋅ Jul 7, 2014
Surely the collective English eye has drifted domestically to focus on the forthcoming Premier League season. With many of the Three Lions playing for one of England’s most decorated clubs, Nike has unveiled their new home kits for Manchester U...

Nike Football “David Luiz – Yellow & Green”

LifestyleComments ⋅ Jul 4, 2014
As Brazil kicks off the quarterfinals today with what will surely be an intensely competitive game against Colombia, Nike Football premieres the above video, titled “Yellow & Green.” Examining Brazil’s deep rooted passion in the...

adidas Brings Back the Fanatic Football Tournament

EventsComments ⋅ Jun 27, 2014
After a short but strong run several years ago, adidas’s Fanatic Football Tournament makes its triumphant return, in a World Cup year nonetheless. Spread over three major international cities, Berlin, Tokyo and New York, each are represented as...

Taking Center Stage: Highlighting Nike’s Latest Football Innovations

StyleComments ⋅ Jun 25, 2014
The following originally appeared in HYPEBEAST Magazine Issue 7: The Legacy Issue. It’s available now at select retailers globally. “The single biggest thing is our athletes, how do we help our athletes reach their true potential? Whether th...

Nike Unveils the Hypervenom Phantom Gold Special Edition for Neymar

StyleComments ⋅ Jun 24, 2014
As a football-obsessed youngster growing up in the Brazilian coastal city of Santos, Neymar was always on a fruitless hunt for golden boots, resorting instead to spray painting his own kicks when he couldn’t come across any to his liking. Now,...

Extra Butter x adidas 2014 Summer Soccer Jerseys

StyleComments ⋅ Jun 23, 2014
Jumping aboard the World Cup frenzy, New York-based sneaker shop Extra Butter delivers a duo of football knits in conjunction with the adidas brand. The first, dubbed the “Outlaws” jersey, sports an EB Clapboard logo inspired by team USA and is made...

Booting Around: Luis Suárez’s adidas f50 “adiBEAST” Boot

StyleComments ⋅ Jun 23, 2014
Our fourth and final installment of our Booting Around series with Industrial Designer Dongwoo Shin focuses on one of Europe’s attacking beasts, Uruguay’s Luis Suárez. In what was arguably his best year of football so far, Suarez came bac...

Snoop Lion x adidas adizero 5-Star Cleat

StyleComments ⋅ Jun 20, 2014
adidas and Snoop Dogg have come together this summer to introduce a “Snoop Lion” edition of the adizero 5-Star football cleat. The first-ever celebrity cleat collaboration from the German sportswear giant, Snoop’s 5-Star is done up...

Dreamball: Bob Burnquist

StyleComments ⋅ Jun 19, 2014
It seems as if everyone has caught the World Cup fever, and rightfully so, as skate legend Bob Burnquist drops his latest viral video, “Dreamball.” In collaboration with Hurley and its “Phantom Brasil National Team” collection, the Brazil...

Meet St. Leonards FC with The Rig Out

StyleComments ⋅ Jun 19, 2014
In the midst of the 2014 World Cup, The Rig Out highlights Shoreditch-based St. Leonards FC with a brand new short film. Directed by Daniel Kragh Jacobsen and showcasing the latest designs from SOPH. and Nike’s long-running F.C.R.B. collaborati...

Booting Around: Why Don’t Football Players Have Signature Models Like Other Sports?

StyleComments ⋅ Jun 17, 2014
For so many, football is a religion, and it can go as far as dictating a supporter’s way of life. But how does the culture of being a football fan influence the way football boots are marketed? We offer some insights into football fan culture t...

What Does It Mean to Be a Professional Footballer Today?

EditorialComments ⋅ Jun 17, 2014
“But this is what sports is for me. A chance not only to see amazing athletes perform and do what they do best, but also an opportunity to dream about being that person.” In the months leading up to the World Cup, sports brand...

All Eyes on Brazil: Scenes from the Opening Days of the 2014 World Cup

EditorialComments ⋅ Jun 16, 2014
On June 12th, attention turned to the world’s largest sporting event: the World Cup. Hosted by a country that has held the Beautiful Game in high regard for much of the sport’s history, the opening match between host country Brazil and it...

Kanye West Shares an Alternate Version of adidas’s “The Wake Up Call” World Cup Commercial

EntertainmentComments ⋅ Jun 13, 2014
The web goes wild for Kanye West snippets, signified by $500 (unverified) clip purchases and previously with a new commercial courtesy of adidas Football. As the three-striped brand continues to whet appetites for both the World Cup and ‘YeR...