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2014 Quai54 World Streetball Championship Recap

Back in the latter part of June, Paris served as the home to this year’s Quai54 World Streetball Championship. Set in the French capital’s famed Trocadéro with the Eiffel Tower looming large in the background, the Nike- and Jordan Brand-h...

NBA Star Damian Lillard’s Awkward New Foot Locker Ad with Karl Malone, Chris Webber and More

Fresh off inking a new deal with adidas, Damian Lillard and Foot Locker have unveiled their newest ad ahead of the NBA playoffs. The video catches features Lillard along with former superstar athletes LaDanian Tomlinson, Barry Sanders, Chris Webber a...

Nike & Foot Locker Present “The Kobe Light Bulb”

Continuing its campaign of imaginative storylines for its Kobe 9 Elite collection, Nike teamed up with Foot Locker to present a new commercial. Seeking to highlight Kobe Bryant’s undying pursuit of perfection and creativity on the court, the tw...

Nike & Foot Locker Present “The Kobe Piano”

In the time that Kobe Bryant has been inactive this season, many would wonder how one of the league’s greatest players spends his off time. Nike and Foot Locker convened to imagine this situation, presenting a new commercial: “The Kobe Pi...

Foot Locker’s Week of Greatness 2013 “All Is Right” Video

To anticipate a week of big sneaker releases which include the Nike Penny V “Lil Penny,” Foot Locker has released the “All Is Right” video – an advertisement that stars some of sport world’s most notable personalit...

Dee & Ricky x PONY for Foot Locker

Iconic New York-based footwear label PONY renews its longstanding collaborative relationship with the Big Apple’s own Dee & Ricky, this time for an exclusive drop at Foot Locker featuring PONY’s Topstar Hi. A high-top basketball silh...

Creating Classics: An Interview with Mike Posner

During his recent stop through London for his Reebok Classics RealFlex Foot Locker Exclusive launch, HBTV had a chance to chop it up with Mike Posner at the Shoreditch House in East London. Shedding some light into his collaboration with Reebok Class...

Mike Posner x Reebok Classics RealFlex Foot Locker Exclusive Launch Event Recap

After Reebok linked up with Michigan born music artist, Mike Posner for its “It Takes A Lot To Make A Classic” short video installments over the last few months, it comes as no surprise that the duo align for the inaugural collaborative r...

deadmau5 x PUMA Capsule Collection – Foot Locker Exclusive

Foot Locker will be playing host to an exclusive line of product developed between PUMA and Canadian electro DJ/producer deadmau5. Consisting of both apparel and footwear, the line looks to release exclusively through select Foot Locker locations...

Foot Locker “Merry Kicksmas” Commercial

Foot Locker rings in the Holidays with this new “Merry Kicksmas” reindeer commercial. As random as ever, the clip highlights a sneakerhead’s wish list to Santa, featuring some his favorite sneakers of the season. The piece is a...