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An Unlikely Inspiration: The Jaguar F-TYPE Meets Chef James Lowe

LifestyleComments ⋅ Aug 15, 2013
Jaguar’s most recent efforts have focused heavily on the concept of “Modern Britain.” The quintessential British automotive company has provided a reason for excitement through an elegant and considered approach to design and perfor...

NEIGHBORHOOD x “Coca-Cola Zero” Preview

LifestyleComments ⋅ Aug 12, 2013
Four years ago, NEIGHBORHOOD ventured into A Bathing Ape (worked extensively with Pepsi) territory with their very own soft drink collaboration with Coca-Cola Zero. Once again, the Japanese brand returns with a similar concept in 2013 with an upcomin...

Gourmet x Antico Napoletana x Gio’s Chicken Amalfitano featuring Giovanni Di Palma

LifestyleComments ⋅ Aug 7, 2013
In their signature Italian-American style, Gourmet takes us behind the kitchen doors of Antico Pizza, an authentic Italian cuisine restaurant in the United States. Known for their ability to bring high-end fashion to the regular guy, Gourmet introduc...

A Case for Fish and Chips in Paris at The Sunken Chip

LifestyleComments ⋅ Aug 5, 2013
Inspired by a shared passion, and the lack of quality fish and chips across the English Channel, James Whelan and Michael Greenwold teamed up as The Sunken Chip — a new fast food restaurant driven to produce the old English classic at an afford...

mastermind JAPAN x HIDE-CHAN MASTERMIND RAMEN Hong Kong

LifestyleComments ⋅ Jul 16, 2013
Continuing with its unique culinary collaborations, the often wicked mastermind JAPAN and its brainchild mastermind RAMEN will once again team with HIDE-CHAN Ramen in Hong Kong to create a special dish for a very limited time. Available July 26 at 6...

Budweiser’s “Made For Music” Campaign featuring Jay-Z

LifestyleComments ⋅ Jul 10, 2013
“FuckWithMeYouKnowIGotIt” right? Fresh off the launch of Magna Carta… Holy Grail in conjunction with Samsung, Jay-Z’s latest endorsement sees the rap icon aligning with Budweiser for its new “Made For Music” campai...

HYPEBEAST Eats… Sushi Sliders by Ben Bishop of Superette Pop Up

VideosComments ⋅ Jun 26, 2013
With over 15 years of cooking experience under his belt, British chef Ben Bishop strives to make new dishes with character more accessible and to that end also started the Superette Pop-Up restaurant project. The project hires local restaurants with...

Jourdan Dunn and Wale Heat It Up In the Kitchen

LifestyleComments ⋅ Jun 18, 2013
Model and cooking enthusiast Jourdan Dunn is joined on her cooking show Well Dunn by rapper Wale. Together, the two rev up for summer with a crash course in Caribbean-style BBQ chicken paired with a cocktail that combines spiced rum, simple syrup and...

HYPEBEAST Eats… The Pirate Kitchen featuring Erik Idos, Cindy Ko and Lindsay Jang

EditorialComments ⋅ Jun 13, 2013
The brainchild of Yardbird’s Lindsay Jang and fashion and lifestyle blogger Cindy Ko of Cindiddy.com, Pirate Kitchen will host their inaugural event with the help of Nobu InterContential Hong Kong’s Executive Chef Erik Idos and WANG...

Hot Dog and the City

LifestyleComments ⋅ Jun 10, 2013
Language and some etiquette may be lost in translation across the United States, as different cultures have different values. The minds behind Uji Films take a lighthearted approach to this via an American staple food: the hot dog. After all, where s...

A Glimpse at San Francisco’s Four Barrel Coffee and The Mill

LifestyleComments ⋅ Jun 6, 2013
Tucked away in the cozy Mission District of San Francisco lies Four Barrel Coffee. Owner Jeremy Tooker takes us inside his traditional coffee roasterie and to explain what a great cup of coffee consists of. What separates Four Barrel from other coffe...

Modern Art Meets Desserts with Caitlin Freeman

LifestyleComments ⋅ Jun 6, 2013
Who said modern art wasn’t sweet? Clearly, pastry chef Caitlin Freeman thinks it is. Currently working for Blue Bottle Coffee in New York, she’s just released a new cookbook inspired by an exhibition in San Francisco’s Museum of Modern Ar...

Two People, One Can: Coke’s New Can Lets You Twist And Share

LifestyleComments ⋅ May 31, 2013
Coca-Cola’s latest campaign to promote the sharing of happiness and presumably, a can of the drink along with it, allows two people to do just that. In collaboration with Ogilvy & Mather Singapore, the soda giant has produced a 330ml can t...

Egg Sl*t Discusses Food Truck Business for The Hundreds

LifestyleComments ⋅ May 23, 2013
The Hundreds recently linked up with Los Angeles-based food truck operation Egg Slut for a look inside the mobile food business in SoCal. Co-owners Jeff Vales and Alvin Cailan discuss the ins and outs of the business itself, why they decided to pursu...

Evian 1925 Vintage Bottle

LifestyleComments ⋅ May 23, 2013
Ubiquitously known as one of the most popular form of branded and bottled waters, the history of Evian is far from any du jour. Making its debut in the beverage industry and marketed with health enhancing attributes, the story of the famed mineral wa...