Budweiser’s “Made For Music” Campaign featuring Jay-Z

LifestyleComments ⋅ Jul 10, 2013
“FuckWithMeYouKnowIGotIt” right? Fresh off the launch of Magna Carta… Holy Grail in conjunction with Samsung, Jay-Z’s latest endorsement sees the rap icon aligning with Budweiser for its new “Made For Music” campai...

HYPEBEAST Eats… Sushi Sliders by Ben Bishop of Superette Pop Up

VideosComments ⋅ Jun 26, 2013
With over 15 years of cooking experience under his belt, British chef Ben Bishop strives to make new dishes with character more accessible and to that end also started the Superette Pop-Up restaurant project. The project hires local restaurants with...

Jourdan Dunn and Wale Heat It Up In the Kitchen

LifestyleComments ⋅ Jun 18, 2013
Model and cooking enthusiast Jourdan Dunn is joined on her cooking show Well Dunn by rapper Wale. Together, the two rev up for summer with a crash course in Caribbean-style BBQ chicken paired with a cocktail that combines spiced rum, simple syrup and...

HYPEBEAST Eats… The Pirate Kitchen featuring Erik Idos, Cindy Ko and Lindsay Jang

EditorialComments ⋅ Jun 13, 2013
The brainchild of Yardbird’s Lindsay Jang and fashion and lifestyle blogger Cindy Ko of Cindiddy.com, Pirate Kitchen will host their inaugural event with the help of Nobu InterContential Hong Kong’s Executive Chef Erik Idos and WANG...

Hot Dog and the City

LifestyleComments ⋅ Jun 10, 2013
Language and some etiquette may be lost in translation across the United States, as different cultures have different values. The minds behind Uji Films take a lighthearted approach to this via an American staple food: the hot dog. After all, where s...

A Glimpse at San Francisco’s Four Barrel Coffee and The Mill

LifestyleComments ⋅ Jun 6, 2013
Tucked away in the cozy Mission District of San Francisco lies Four Barrel Coffee. Owner Jeremy Tooker takes us inside his traditional coffee roasterie and to explain what a great cup of coffee consists of. What separates Four Barrel from other coffe...

Modern Art Meets Desserts with Caitlin Freeman

LifestyleComments ⋅ Jun 6, 2013
Who said modern art wasn’t sweet? Clearly, pastry chef Caitlin Freeman thinks it is. Currently working for Blue Bottle Coffee in New York, she’s just released a new cookbook inspired by an exhibition in San Francisco’s Museum of Modern Ar...

Two People, One Can: Coke’s New Can Lets You Twist And Share

LifestyleComments ⋅ May 31, 2013
Coca-Cola’s latest campaign to promote the sharing of happiness and presumably, a can of the drink along with it, allows two people to do just that. In collaboration with Ogilvy & Mather Singapore, the soda giant has produced a 330ml can t...

Egg Sl*t Discusses Food Truck Business for The Hundreds

LifestyleComments ⋅ May 23, 2013
The Hundreds recently linked up with Los Angeles-based food truck operation Egg Slut for a look inside the mobile food business in SoCal. Co-owners Jeff Vales and Alvin Cailan discuss the ins and outs of the business itself, why they decided to pursu...

Evian 1925 Vintage Bottle

LifestyleComments ⋅ May 23, 2013
Ubiquitously known as one of the most popular form of branded and bottled waters, the history of Evian is far from any du jour. Making its debut in the beverage industry and marketed with health enhancing attributes, the story of the famed mineral wa...

HYPEBEAST Eats… Stussy x Plan Check “Stussy Pack SSPCB”

VideosComments ⋅ May 22, 2013
Beginning last year, Stussy has made a strong effort to merge food and fashion. Starting with last year’s inaugural Plan Check burger feast, the quintessential streetwear brand has also counted upon Yardbird in Hong Kong to represent this unlik...

The Hundreds Takes a Stroll Through Chinatown Los Angeles with Roy Choi

LifestyleComments ⋅ May 20, 2013
Roy Choi might be most famous for his unique contributions to Los Angeles’ food scene, but the chef is also well aware of the past that precedes his success. In light of opening his new restaurant in Chinatown – Chego – Choi took The Hundreds o...

The Perennial Plate Eats Its Way Through Spain

LifestyleComments ⋅ May 15, 2013
Now in its third season, The Perennial Plate takes us on a two-week culinary excursion through Spain for its latest episode. From Basque Country to Galicia, Andalaucia and finally on to Barcelona, the crew (Daniel Klein and Mirra Fine) sample each re...

Jourdan Dunn and Karlie Kloss Cook Up a Curry

LifestyleComments ⋅ May 14, 2013
Well Dunn, the cooking series hosted by British supermodel Jourdan Dunn, recently welcomed fellow model and baking enthusiast Karlie Kloss to make both a vegetarian curry and gluten-free cookies. Suffice it to say, whether you’re interested in...

Stussy x Plan Check “Revenge of the Burger Culture Clash” Event Recap

LifestyleComments ⋅ May 9, 2013
Making another foray into the world of food, Stussy has found itself making some delectable looking burgers. Debuting at “Revenge of the Burger Culture Clash,” the seminal streetwear brand teamed up with Los Angeles gastro-pub Plan Check ...