Feiyue
Feiyue 2012 Spring/Summer Campaign
6 days ago
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Footwear label Feiyue unveils a new ad campaign featuring its latest Spring/Summer 2012 collection, dubbed “Playground.” Shot in numerous hidden spots around Los Angeles by photographer Estelle Rancurel, the campaign features the brand’s most eclectic lineup to date which...
Feiyue Paris Flagship Store
December 23, 2011
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After a rejuvenation period of five years, Feiyue, the recently purchased storied French brand by way of China, has opened its first flagship store in a lively, artsy neighborhood (as if they all aren't) in Paris, France. Heading the project, architect Jean-Guillaume Mathiaut...
Feiyue x agnès b. Sneaker
December 21, 2011
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New from sneaker manufacturer Feiyue is a pair of limited edition sneakers sold exclusively at retailer agnès b. and its worldwide locations. This simple yet comfortable design features a two-tone upper finished in canvas and suede, complimented by a durable serrated white...
Casio x Feiyue 2011 Silver Boxset
November 29, 2011
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French footwear manufacturer Feiyue teams up with world-renowned watchmaker Casio to launch an exclusive collaboration fusing retro design with modern details. The package begins with Feiyue's iconic A.S. (Association Sportive) model sporting digital watch-inspired details on...
Feiyue Iconic Pinball Contest
October 21, 2011
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French sneaker brand Feiyue will be holding a series of pinball contests in Paris for the month of October. A favorite after school pastime throughout the '80s, this arcade game is revived by Feiyue by creating customized pinballs that were inspired by two main themes: The...
Feiyue “Attack of the Werewolf” Video
October 11, 2011
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Feiyue and filmmakers Julien Vray & Srinath C. Samarasinghe of "SpanKidz" join forces in the creation of Feiyue's latest video spot, The "Attack of the Werewolf." Looking into one of pop music's greatest videos of all-time, Michael Jackson's "Thriller" is an obvious reference...
Feiyue 2011 Spring/Summer New Releases
March 6, 2011
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French sneaker company Feiyue has just released some new styles for Spring/Summer 2011. The Delta Mid Canvas features a combination upper with striped canvas through the body, tongue and heel, and grey suede trim detailing. It also includes tonal lacing with a white midsole...
Steph Cop x Feiyue 10N28E Sneakers
August 24, 2010
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For the third time, Steph Cop has teamed up with Feiyue on a special collaboration project. In his first collaboration, the revolutionary street artist introduced his trademark Wooden Aro character and iconic chainsaw graphic to the 10N28E – a stylishly uncluttered shoe,...
Ubiquity Records x Feiyue High Top Sneakers
September 1, 2009
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American Funk/Soul music label Ubiquity Records looks to footwear specialists Feiyue for a new collaboration showcasing the brand's musically-inclined aesthetic. Two different versions will be available at select retailers, both featuring a patterned motif on green/white and...
NSBQ x Feiyue Sneaker Release
March 4, 2009
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Hong Kong Hip-Hop pioneer MC Yan recently launched his latest collaborative effort on behalf of his brand NSBQ with sneaker brand Feiyue. Once a footwear of Chinese for much of the Chinese population, the sneaker features trademark hits of NSBQ's iconic print. MC Yan added a...
Feiyue 2009 10N 28E Sneakers
February 18, 2009
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Inspired by high top sneakers from the '80s and '90s, Shanghai-based Feiyue preview their new flavor to the market with the introduction of their 10N 28E model. The kicks come available in both a canvas and leather makeup with a handful of new colorways in store. All six...
NSBQ x Feiyue
September 17, 2008
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A bit of footwear institution in China since its founding in 1920, Feiyue has had a mass appeal in the Chinese market for its flexible sole and comfortable cushioning despite its origins as a kung-fu shoe. Teaming up with NSBQ, the brand of iconic Chinese music artist and...
CELINE x Feiyue
July 31, 2008
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For the Chinese people, Feiyue has come to represent the Chinese public on multiple levels. From the legendary Shaolin monks to politicians and sportsmen, the Feiyue brand has transcend all social categories. Teaming up with French fashion house CELINE, the collaboration is...









