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Feiyue Hunts for Treasure in the Depths of Space for the Space Commander

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Footwear label Feiyue has taken it upon themselves to re-imagine what it means to be a footwear company. Not content with just making shoes, they’ve gone the route of creating and producing some captivating videos over the past few campaigns. &...

IN2 and Feiyue Release a New Pack of Sneakers and Headphones

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Literally translated to mean “flying forward,” Feiyue symbolizes the “dual elevation of both body and mind” according to Chinese tradition. The brand itself was elevated from relative obscurity a few years back, and its popula...

Three Pairs of Shoes from Feiyue & Feiyue Asia Winner Announcement!

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Footwear purveyor, Feiyue is giving five HYPEBEAST readers the chance to each win three pairs of shoes from their Spring/Summer 2012 collection! Built off the core tenants of quality and timeless aesthetics, Feiyue has been responsible for an extensi...

Feiyue “Black Death” Documentary

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Today we present the completed “Black Death” documentary from shoemaker, Feiyue, that was featured last week with this trailer. Director Andre Christopher Ardiaca traces the journey of world famous rock band, Black Death, as they complete...

Feiyue ‘Black Death’ Documentary Trailer

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Back in the 1980s, self-professed rock fan and filmmaker André Christopher Ardiaca followed the metal band Black Death for a year to film a documentary and tribute to whom he believed, to be the most important band of his generation. But Ardiaca̵...

Feiyue 2012 Spring/Summer Campaign

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Footwear label Feiyue unveils a new ad campaign featuring its latest Spring/Summer 2012 collection, dubbed “Playground.” Shot in numerous hidden spots around Los Angeles by photographer Estelle Rancurel, the campaign features the brand’s most eclecti...

Feiyue Paris Flagship Store

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After a rejuvenation period of five years, Feiyue, the recently purchased storied French brand by way of China, has opened its first flagship store in a lively, artsy neighborhood (as if they all aren’t) in Paris, France. Heading the project, a...

Feiyue x agnès b. Sneaker

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New from sneaker manufacturer Feiyue is a pair of limited edition sneakers sold exclusively at retailer agnès b. and its worldwide locations. This simple yet comfortable design features a two-tone upper finished in canvas and suede, complimented by a...

Casio x Feiyue 2011 Silver Boxset

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French footwear manufacturer Feiyue teams up with world-renowned watchmaker Casio to launch an exclusive collaboration fusing retro design with modern details. The package begins with Feiyue’s iconic A.S. (Association Sportive) model sporting d...

Feiyue Iconic Pinball Contest

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French sneaker brand Feiyue will be holding a series of pinball contests in Paris for the month of October. A favorite after school pastime throughout the ’80s, this arcade game is revived by Feiyue by creating customized pinballs that were ins...