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Primitive Essentials

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Continuing our HYPEBEAST Essentials series, we catch up with Andy, Paul, Jay, and Jubal of Primitive, learning exactly what keeps their fine tuned machine in constant motion. Enjoy!

Levi’s® Lefty Jean by Takahiro Kuraishi

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Japan remains well-represented with the launch of the new diffusion label, Levi’s® Lefty Jean by Takahiro Kuraishi. Here we catch up with designers Takahiro Miyashita of Number (N)ine fame and Kazuki Kuraishi.

David Choe: Locked & Loaded

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We recently had the opportunity to ask artist David Choe a few questions, which garnered some interesting answers indicative of the artist’s approach to life. Some of the answers may offend some.

JUICE Taiwan

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As one of Asia’s leading retailers, Hong Kong-originated JUICE and its subsequent brand CLOT forge ahead with another retail location in 2010. We took the opportunity to speak briefly with JUICE and CLOT co-founder Kevin Poon to get a quick ins...

Tanner Goods: Contemporary American Heritage

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Having the opportunity to speak to Tanner Goods, we gained a greater sense of the it’s background from their agency past to how a leather-based brand situates and looks to grow itself in the current landscape. Enjoy!

Harry McNally: Year Five

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Approaching its fifth anniversary, PEGLEG NYC has quietly maintained a presence throughout the New York landscape. We caught up with Harry McNally as he outlined the brand’s beginnings as well as working with one of America’s most innova...

POW WOW: A Meeting of Creative Minds

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Last weekend, we had the pleasure of attending a series of events thrown by a handful of friends which operated under the moniker of POW WOW. We spoke with some of the artists involved, including Jasper Wong, Yue Wu, Will Barras and Pat Lee, over a s...

Erik Brunetti: Behind The Doctrine

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For some time, the creative abilities of Erik Brunetti have been apparent throughout his apparel brand FUCT. Fascinated by his new project, we took the opportunity to speak with Brunetti about his directorial debut with The Doctrine.

Masafumi Watanabe: The Gentleman’s Way

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In the last few seasons, Japanese brand Bedwin has exploded in popularity. Brand founder Masafumi Watanabe chats with us about his personal influences, travels, and Bedwin’s great success.

Renzo Rosso: Be Stupid

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A sit down with Diesel’s founder Renzo Rosso reveals the brand’s return to its roots, its new “Be Stupid” ad campaign, and the recent appointment of Bruno Collin as Diesel’s artistic director.