Get 15% Off + Free Shipping on Orders over $150 - Use Code: EPICSUMMER

SUPER Novanta NYC Edition

Commemorating SUPER’s new home in the Big Apple, the Italian eyewear manufacturer has crafted a special “NYC” edition of its Novanta sunglasses. Decked out in black, the shades pair Italian acetate frames with Carl Zeiss extra black...

MYKITA NO.1 SUN EDMUND & HUDSON

Home to many of the label’s most classic designs, MYKITA’s latest additions to its NO.1 SUN Collection include both the EDMUND and the HUDSON. Reminiscent of the alpine glacier goggles of the 1950s, the duo pairs wide temples with an equa...

Luxury Eyewear Designer Thierry Lasry Joins Forces with Fendi for Spring/Summer 2015

Looking to the distant future, Italian fashion brand Fendi announced today that it will enlist eyewear designer Thierry Lasry for a capsule collection releasing in the spring of 2015. Marking a first for both brands, Lasry will likely bring his signa...

Shwood Select 2014 Spring/Summer Collection

Getting a jump start on the new year, Portland-based Shwood presents its latest upscale Shwood Select Collection for Spring/Summer 2014. Boasting a variety of new exotic wood and stone combinations, all of the new releases – including the Canby...

Ray-Ban Solid 18k Gold Aviator

Those looking for a more luxurious take on Ray-Ban’s timeless and badass Aviator are in luck: the shades are now available in solid 18k gold. Popularized by everyone from General Douglas MacArthur in World War II to the Top Gun pilots, The Beat...

D’Blanc Eyewear “Chaos Meets Culture” Video

An American label that prides itself on using the best Italian craftsmanship for its eyewear, D’Blanc is set to make its debut in March 2014. While we wait in anticipation of its first eyewear collection, the fledgling imprint presents a short...

Thierry Lasry x Garrett Leight 2013 Fall/Winter Eyewear Collection Second Delivery

In continued celebration of its “Paris Meets Los Angeles” collection, Garrett Leight has teamed up with Thierry Lasry on this second limited edition collaborative release for 2013 fall/winter. Amalgamating both imprints’ unique qual...

Shwood for Pendleton 2013 Fall Canby Sunglasses

Two years removed from their last collaboration in 2011, Shwood and Pendleton have again teamed up for a set of special edition eyewear. A natural partnership thanks to their shared Oregon roots and dedication to American manufacturing, the Shwood fo...

MYKITA 2013 Fall/Winter Collection SoHo Store Exclusives

This week marks the release of a brand new collection of frames from innovative eyewear label MYKITA for Fall/Winter 2013. While the LITE COLLECTION features an accentuated bridge and thin, streamlined frames, the DECADES designs sport a bold two-dim...

Rick Owens 2013 Fall/Winter Raw Horn Arm Sunglasses

New from avant-garde designer Rick Owens for Fall/Winter 2013 are the Raw Horn Arm Sunglasses. In line with Owens’ signature aesthetic, the UV-protected shades pair a massive black mono lens with 100% raw horn-constructed arms, a matching bridg...

MYKITA 2014 Spring/Summer Preview

Berlin-based contemporary eyewear label MYKITA offers up a preview of its upcoming designs for Spring/Summer 2014. Perfectly blending a combination of retro and futuristic design cues for a decidedly progressive aesthetic, the line includes details l...

Pharrell x Moncler 2013 Fall/Winter Lunettes Eyewear Collection

Pharrell and Moncler have officially unveiled the 2013 fall/winter Lunettes eyewear collection. The fall/winter collection is the work of guest designer Pharrell and the new models are a unique mixture of forward-looking and retro-inspired designs. T...

LARKE Optics 2013 Fall New Releases

Making its way to our pages for the first time, LARKE Optics premieres its 2013 fall collection. Produced entirely by hand in a “modest” family-owned workshop, each piece of eyewear from the UK-based brand combines old production methods with the fin...

Oliver Peoples Vintage 2013 Fall “Sir” Series

Diving into its 1980s – 1987 to be exact – archives, Oliver Peoples will reproduce three of its famous frames for the 2013 fall season with the “Sir” Series. Consisting of the Sir O’Malley, Sir Finley and Sir Kent, the timeless designs are inspired b...

Warby Parker 2013 Fall Collection

Warby Parker’s Fall 2013 Collection takes its inspiration from the early 1960s, that era of disruptive politics and daring dance moves. Debuting five new frames — both optical and sunwear — in an array of autumnal hues, the collection off...