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Designer Ewan Yap Explores the Principles of “BIG BRAND THEORY”

DesignComments ⋅ Jan 17, 2013
In a fascinating exploration of brand logo strength, Kuala Lumpur-based designer Ewan Yap presents the “BIG BRAND THEORY.” How big is your brand? The recognizability of a brand’s logo may well be a pertinent measure of its strength....