Evisu

Retrospect: Evisu Hand-Painted Denim

April 24, 2012Editorial16 comments5390 Views
A lot has changed for Evisu over the years. Once a defining brand of the Japanese denim movement, there has been a noticeable change over the years as it has become virtually a household name. Hong Kong denim collector and Take 5 owner Benny Seki opened up his personal Evisu...

Evisu x Common Projects 2010 Fall/Winter Footwear Collection

October 15, 2010Style122 comments142 Views
Simple is beautiful is a theme that has resonated in all of Common Projects’ offerings and their latest collaboration with denim brand Evisu holds true to that very point. Branded as Evisu x Common Projects the new leather low and high top trainers come in three...

Evisu & Evisu Genes 2010 Fall/Winter Preview

April 7, 2010Uncategorized58 comments80 Views
For the 2010 Fall/Winter season, Evisu will introduce two distinct denim and sportswear collections under the Evisu and new Evisu Genes labels. The debut of sportswear marks Evisu’s transition into an all-encompassing lifestyle brand revamped with Morrison’s aesthetic....

Interview with Scott Morrison of Evisu

March 30, 2010Uncategorized10 comments75 Views
Dazed Digital recently had to opportunity to chat with newly appointed Evisu CEO Scott Morrison, who is widely recognized as the founder of popular denim brands Paper Denim & Cloth and Earnest Sewn. Amongst the many topics, Mr. Morrison breaks down Evisu's comeback, new...

Evisu By Common Projects Sneakers

February 12, 2010Uncategorized22 comments310 Views
Evisu Jeans has collaborated with cult phenom label Common Projects to create new line of minimal sneakers for Fall/Winter 2010. Following both brands’ common ethos of quality and classic design, the line will consist two styles of leather, vulcanized sneakers, branded as...

Evisu 2010 Spring/Summer Collection

November 13, 2009Uncategorized122 comments127 Views
Born out of Japan over a serious fascination with product, Evisu reached the international masses with strong global brand recognition. As a result of this success, the brand unsuccessfully juggled its roots with its new found glory, implementing the Kamome (seagull) at...

Evisu: The Dirty Dozen +1 Denim Tour

September 15, 2009Uncategorized21 comments243 Views
Evisu recently offered a wrap-up of The Dirty Dozen +1 Denim Tour. Starting over two years ago, 13 participants gathered through the online community Supertalk to each make their mark on a brand new pair of Lot 2000 No.1 Special's from Evisu. The Japanese made denim started...

Evisu 2009 Spring Heritage Denim Collection Preview

February 6, 2009Uncategorized99 comments248 Views
Prior to the explosion in reproduction Japanese denim, Evisu was arguably one of the most denim brands. Hoping to recapture a growing segment of die-hard denim fiends, the brand has mounted a large campaign for their 2009 spring Heritage collection. While a full break-down...

Evisu Tribute to Lee’s – No. 13 Lazy S Slim Denim

August 18, 2008Uncategorized32 comments246 Views
Following a tedious research initiative, Evisu looks to pay homage to Lee Jeans. Much like its well-established competitor Levi's, Lee also maintains a strong historical background as the denim brand began operations almost 120 years ago in 1889. With Evisu's homage, they...

Evisu 2008 Spring/Summer Accessories

November 30, 19990 comment31 Views
Leading the charge of Japanese reproduction denim companies in the 90s, Evisu has released some accessories tying into their denim heritage for their latest 2008 spring/summer season. The items include a scooter helmet (rated to 125 cc) based on the Tatibana Custom GT X-3,...

Evisu by Alfred Sargent Brogue

November 30, 19990 comment201 Views
Four generations and over a century of quality craftsmanship define English Goodyear Welted footwear brand Alfred Sargent. Recognizing this quality in production and classic styling, Japanese denim makers Evisu designed their own Brogue Oxford. These will be available...