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Essentials: Jaden Smith & MSFTSRep

StyleComments ⋅ Oct 21, 2013
Time and time again we’ve seen the privileged offspring of Hollywood’s elite throw itself into the proverbial fire, sadly, with little regard for family name or legacy. We don’t get the feeling Jaden Smith is one of those kids. Thou...

Essentials: My Panda Shall Fly

StyleComments ⋅ Oct 18, 2013
My Panda Shall Fly is the musical project of one Suren Seneviratne, a Sri Lanka-born British musician, artist and photographer. Behind a bushy beard and a signature mess of stringy black hair bunched atop his head, Seneviratne holds a taste of a purp...

Essentials: Andy Knight of KNOWN

StyleComments ⋅ Oct 16, 2013
UK-based streetwear label KNOWN is all about the everyday goods made extraordinary. The brand has a penchant for making ordinary items – T-shirts, hoodies or hats – into something covetable. Andy Knight has been with the brand for a while, and knows...

Essentials: “How to Pack” with Ralph Lauren

StyleComments ⋅ Oct 11, 2013
Ralph Lauren’s fall collections were inspired by the concepts of the Modern Explorer and the Country Gentleman. This season, partnering with the brand we took a trip into the wilderness and making sure we were ready for it, we packed these Esse...

Tech Essentials: Bahzad Trinos

EditorialComments ⋅ Oct 9, 2013
Far from boring, Canadian designer Bahzad Trinos is best know for his compelling work behind denim imprint Naked & Famous. One half of the Canadian brand, Trinos has played a key role in revitalizing the denim market, with his machine gun diction...

Skate Essentials with Tony Alva

VideosComments ⋅ Oct 7, 2013
Our first video version of Essentials takes us to one of the original members of the Z-Boys skateboarding team — Tony Alva. Catching up with Alva before his session for the 2013 Vans Downtown Showdown in Paris, France, we took a look at the ska...

Essentials: Kish Kash

StyleComments ⋅ Oct 4, 2013
London isn’t exactly a sleepy town, with the bustling city playing a home to a myriad of influential artists, athletes and even royalty. Kish Kash doesn’t quite fit into any of the aforementioned categories, but rather is a key player in...

Essentials: Marcus Troy

StyleComments ⋅ Sep 27, 2013
While jumping to labels like “influencer” and “tastemaker” seems like the obvious place to start with Marcus Troy, these trite and timeworn phrases do not comment adequately on the dedication Troy displays toward his eponymous...

Essentials: Ryan Babenzien of GREATS

StyleComments ⋅ Sep 25, 2013
From a simple first glance, one gets the distinct feeling that Ryan Babenzien is a man of blue-blooded refinement. From helping to revive the tennis-inflected apparel of BOAST to his current venture creating premium shoes for GREATS at a fractional c...

Essentials: World’s Fair

EditorialComments ⋅ Sep 21, 2013
NYC group World’s Fair is relatively new as an outfit, but each of its six members have released material either individually or as part of fellow Queens repping group Children of the Night (composed of fellow World’s Fair members Lansky...

Essentials: Jack Stocker

StyleComments ⋅ Sep 16, 2013
With the prevalence of executed themes across sneakers these days, it should by now be understood that there’s something artistic about footwear silhouettes. Jack Stocker most recently reinforced this through his “Minimalist Sneaker Study...

Essentials: Nigel Sylvester

StyleComments ⋅ Sep 13, 2013
Whether it’s within the pages of Ride BMX or rolling up to this year’s MTV VMAs, Nigel Sylvester always seems to be smiling. It makes sense though – if you were a 26-year-old BMX phenom, you’d be cheesing too. After recently unveili...

Essentials: Jason Ross of Jackthreads

StyleComments ⋅ Sep 11, 2013
CEO and Founder of Jackthreads.com Jason Ross started his operation a one-man army back in 2008 and has since grown the business from a basement operation to a multi-million dollar company before it was acquired by men’s lifestyle brand Thrilli...

Essentials: Perry Pugh of KNOWSHOW

StyleComments ⋅ Sep 9, 2013
For most trade show attendees, the sweeping behind-the-scenes effort will go largely unnoticed, eclipsed by the whirlwind of brands, marketing and PR aimed at attracting visitors. For those wondering what constitutes an important everyday carry for a...

Essentials: Theotis Beasley

StyleComments ⋅ Sep 6, 2013
Our latest edition of HYPEBEAST Essentials brings forth the items of 22-year-old pro skater Theotis Beasley. Linking with the humble and dedicated skater, we quickly learned why so many brands and skateboarders enjoy working with the Inglew...