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Essentials: Ruslan Karablin of SSUR

Ruslan Karablin, founder and designer of iconic streetwear brand SSUR offers a look at his Essentials. Starting with his collection of metal hardware, his various chains and rings reflect the distinct streetwear/Soviet aesthetic that inspires much of...

Essentials: Jon Geller of Paige Denim

Representing the third generation of clothiers, Jon Geller was born and raised in LA with an entire family involved in the business. His grandfather worked selling sportswear and swimwear in New York. As the Men’s Sales Director at Paige Denim...

Essentials: COPE2

Considered by many as one of the founding fathers of American graffiti, COPE2 is best known for his “wildstyle” approach to the art form. Deriving his bubble throw-up style from NYC legend CAP, Cope and his Kings Destroy crew took the New...

Essentials with Kevin Lyons Video

A few months back, we traveled to Paris to visit Kevin Lyons for a special look at his collaboration with DC. During our time with Lyons, we noticed that he had with him an assortment of supplies along with some personal belongings — just enoug...

Essentials: Rich Evans

After several years of cutting his teeth as a journalist and fashion editor and eventually as FHM’s fashion director, Rich Evans stepped out on his own to start the Brixton-based Rich London PR agency in 2009. His commitment to working closely...

Essentials: Kelly Angood

Kelly Angood is a woman of many hats. If she’s not working on strategy for The Corner London or handling her duties as director of The Pop-Up Pinhole Company, she’s probably busy working on her illustrations or brushing up on her set and...

Essentials: Trevor Fleming of Lifetime Collective

Choosing to tag their brand with the name “collective” was not an arbitrary designation for Trevor Fleming and Reid Stewart of Vancouver-based Lifetime Collective. The brand fulfills the suggestion made by its name through holistically embracing arti...

Essentials: Alejandro Rodriguez

As the first flagship store for his Beautiful Fül clothing nears its one-year anniversary, designer Alejandro Rodriguez presents us with his Essentials. Having grown up in Los Angeles with a tight-knit family that encouraged his creativity and indivi...

Essentials: Claude d’Avoine

The transition from designing at one of the world’s premier fashion culture magazines into children’s coloring books is likely no easy task, but Claude d’Avoine pulls it off with ease. Formerly a designer at Dazed, the London native...

Essentials: Juice of Flatbush Zombies

Aptly named after the area of Brooklyn from where they hail, Flatbush Zombies having been doing more than just blowing smoke since their emergence in 2010. Working alongside Brooklyn “Beast Coast” affiliates Joey Bada$$ and the A$AP Mob, Flatbush Zom...

Essentials: Ja Tecson

Photographic storyteller Ja Tecson graces this latest edition of Essentials, offering a glimpse at the key items that support his craft which has brought him together with the likes of Nike, Staple, In4mation, PUMA and Fruition LV. Having been immers...

Essentials: Mike West of Westlife Distribution Inc.

Ever since he first set foot on a skateboard growing up in the early ’80s, Michael Akira West has always had a head full of ideas that only grew. The cultures surrounding first skateboarding then snowboarding as well as his heavy diet of punk,...

Essentials with Joakim Levin of Nudie Jeans Video

There’s something about denim brands that makes them a point of pride for their respective countries. Sweden is no different, and with Nudie Jeans virtually a household name to denim wearers around the world, the city of Gothenburg has one grea...

Essentials: Q of WorldStarHipHop

This edition of Essentials sees an assortment of items from none other than Lee “Q” O-Denat of WorldStarHipHop (WSHH). Realizing the potential of the internet during its infant stages, Q sought out to utilize the powerful tool as a means to connect w...

Essentials with Dennis Todisco Video

Perhaps one of the more unsung heroes in American streetwear is Dennis Todisco. If you’ve heard of names like Karmaloop or Diamond Supply Co., then surely you’re familiar with the young creative’s work. Starting from his days in col...