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END. x Saucony Shadow 5000 “Burger”

After an initial preview, END. pulls the covers off its latest collaboration, the Saucony Shadow 5000 “Burger.” The gourmet burger-inspired runner takes distinct cues with a series of literal usages of color. The upper is comprised of bot...

END. x Saucony Shadow 5000 “Burger” Preview

Looking to quell the hunger of sneakerheads worldwide, END. has teamed up with Saucony to create the Shadow 5000 “Burger.” Inspired by the rise of gourmet burgers over the last few years, END. have dreamt up this delicious looking Shadow...

Arc’teryx Veilance 2014 Spring/Summer Editorial by END.

As END. welcomes Arc’teryx Veilance to its ever-growing stable, the UK-based retailer presents a Spring/Summer 2014 editorial highlighting the Canadian label. Shining the spotlight on Arc’teryx’s urban-apropos technical outerwear, the piece inc...

A Closer Look at the End x Reebok Instapump Fury 20th Anniversary “Claret”

Leading the charge for this year’s celebration of the Reebok Instapump Fury and its 20th anniversary, British retailer End presents its take on the classic runner. After an initial look, we go further in depth, proving that some things really d...

END. 2014 Spring Lookbook

One of the UK’s strongest purveyors of classic street style, Newcastle-based END. Clothing presents a new editorial for the latest arrivals for Spring 2014. The retailer arranged several pieces from crowd-favorite labels, amongst them Dries Van...

END. x Reebok Instapump Fury “Claret”

Revitalizing the Instapump Fury with yet another collaborative creation, Reebok teams with the good folks at END. to release the “Claret.” In relating its unique 20-year-old design to the idea that fine wine gets better with age, the retailer choose...

BEAMS PLUS 2014 Spring/Summer Collection

Longstanding Japanese label BEAMS PLUS released its Spring/Summer 2014 collection recently, a limited assortment of relatively minimal pieces that remain true to the brand’s no-frills aesthetic. The brand adopted shades of sunflower yellow, dee...

END. x Tricker’s 2014 Spring/Summer Collection

Contemporary fashion label END. has teamed up with British heritage imprint Tricker’s on a collection for 2014 spring/summer. Crafting quality footwear since 1829, Tricker’s transcends its know-how in timeless designs over a selection of...

Winner Announcement! HYPEBEAST Giveaway: END. of Year Sneakers

The Chinese New Year of the Horse is here and to help our readers celebrate, END. is offering a pack of footwear fire to one lucky reader. Look forward to six different sneaker models (size UK 9) including the Ronnie Fieg Gel-Lyte V from Asics, the R...

End x Gitman Vintage Elbow Patch Oxford Shirt

This season the UK’s End joins American clothier Gitman Vintage for a collection of elbow patch oxford shirts to kick off Spring/Summer 2014. Available in either blue or white, the button-down oxford cloth shirts come complete with circular Woo...