August 7, 2009

Pharrell Williams presents Element X Brooklyn Machine Works

Highly respected in the world of skateboarding and BMX, Brooklyn Machine Works brings forth their expertise in bike-making with a fusion of skate meets BMX alongside long-time skateboarding brand Element. Collaborating further on this upcoming joint venture, both entities landed in Los Angeles for an exclusive session, showcasing a collection ... more

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August 3, 2009

Brooklyn Machine Works x Element Collection

Involving two well-known players in their respective industries, bike-makers Brooklyn Machine Works and skate-brand Element announced their latest joint-venture just a few days ago. With Brooklyn Machine Works co-owner Pharrell Williams in attendance alongside the two entities including Johnny Schillereff of Element and founder Joe Avedisian of Brooklyn Machine Works, ... more

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June 11, 2009

Make It Count: The Element Story | Official Trailer

Kirk Dianda presents his latest video project entitled Make It Count: The Element Story. This new documentary style film, delves into the history of Element Skateboards (founded by Johnny Schillereff), its inception into the world of skateboarding and East Coast roots, after nearly two decades in the industry. The trailer ... more

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