Last year, filmmaker Kirk Dianda embarked on a comprehensive four-part documentary regarding the story of iconic skate brand element. Interviewing various riders and affiliated personalities along the way, this culminated in a 200 page photo book and DVD which was recently...

After a few months of teasers, Fitted Hawaii finally unveils its first ever sneaker project, created in conjunction with Element Skateboards. Designed from the ground up, the sneaker take on a unique design approach, molded entirely from the deep rooted history between...

We recently caught up with Element's Johnny Schillereff alongside BMW's founder Joe Avedisian and co-owner Pharrell Williams for further insight into their project.

Involving two well-known players in their respective industries, bike-makers Brooklyn Machine Works and skate-brand Element announced their latest joint-venture just a few days ago. With Brooklyn Machine Works co-owner Pharrell Williams in attendance alongside the two...

Kirk Dianda presents his latest video project entitled Make It Count: The Element Story. This new documentary style film, delves into the history of Element Skateboards (founded by Johnny Schillereff), its inception into the world of skateboarding and East Coast roots, after...