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Li Ning and Dwyane Wade present “Make Your Own Way”

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“From out of left field” is the wrong sport but gives an apt description nonetheless to Dwyane Wade’s already five-month old partnership with Chinese sportswear manufacturer Li Ning. Regardless of the initial surprise, Li Ning seems...

Li-Ning Talks About Its Strategy with Dwyane Wade

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Li-Ning’s Brian Cupps recently sat down to discuss the much talked-about partnership with Dwyane Wade. In the almost two weeks since the announcement of the new partnership, we’ve seen multiple colorways of the superstar’s new shoes...

Dwyane Wade Introduces New Shoe Colorways, Discusses Leaving Jordan for Li-Ning

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Dwyane Wade’s long-rumored departure from Jordan Brand became reality earlier this month as the Miami Heat star teased imagery of his new Li-Ning signature prior to tomorrow’s official announcement from the Chinese company. Now, Wade has...

Li-Ning Drops Dwyane Wade’s New Signature Shoe

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After several teaser shots, Dwyane Wade’s latest signature shoe has been unveiled courtesy of Chinese performance brand Li-Ning. Offered up in a glossy black colorway with contrasting white outsole, these new kicks sport the W lacing on the toe...

Air Jordan Fly Wade 2 “This is Flight” Commercial

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Conventional wisdom states that “defense wins championship.” In the latest Air Jordan commercial dubbed “This is Flight,” it finds Miami Heat two guard, Dwayne Wade, performing the ever popular chase down maneuver that is a fa...

The Google+ Homecoming Tour

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Basketball superstars LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony announced today they are joining forces to host a four-city exhibition tour visiting Akron, New Orleans, Chicago and New Jersey. Each event will feature an exhibition gam...

Dwyane Wade x Hublot King Power “D-Wade”

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With no NBA lockout end in sight, Dwyane Wade can count himself lucky relative to other players thanks to lucrative revenue streams including his partnership with Hublot as a brand ambassador. The latest chapter to their partnership is the launch of...

Jordan “Love The Game” Commercial

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If you tuned into last night’s riveting World Series affair between the Rangers and Cardinals, you would have noticed the absolutely fabulous new Jordan Brand commercial featuring a who’s who of the NBA elite. Treat yourself as you watch...

Mission Court Grip

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A longtime problem of professional players, gaining stability and traction on the court is something that is often complained about in the league yet rarely remedied. The development of a new product, Mission Court Grip, offers players instant, susta...