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‘The Art Behind The Tape’ Mixtape Cover Art Book

ArtsComments ⋅ May 7, 2013
DJ Mars has partnered with Kickstarter in the hopes of releasing The Art Behind The Tape, the first ever coffee table book devoted to the history of mixtape cover art. As the first and most visual step before an artist finds an audience and a buyer,...

DJ Mars: Raekwon The Chef talks New Balance

StyleComments ⋅ Sep 27, 2011
DJ Mars catches up with Wu-Tang’s Raekwon The Chef to talk hip-hop culture and fashion. Rae speaks on his love for New Balance footwear as the two walk through some of New York’s most prized sneaker spots. The video looks into his music o...

New Balance “the CUSTOM 574″ Event Recap

EventsComments ⋅ Apr 1, 2011
On Wednesday, March 30, New Balance hosted an event at MPE Penthouse in New York City for “the CUSTOM 574.” Celebrating the launch of its “the CUSTOM 574″ microsite, New Balance invited DJ Mars to provide music and even al...

New Balance “All in a Days Work”: DJ Mars

CultureComments ⋅ Sep 27, 2010
Following a day in the life of New Balance collector DJ Mars, this short clip entitled “All in a Days Work” allows Mars to talk us through his work, life and day-to-day philosophy. Also featuring De La Soul, Kenny Burns, Mick Boogie a...