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Distinct Life x Reebok GL6000 Part 2

Distinct Life and Reebok are back with part two of their four-part collaborative collection. Once again, Distinct Life has chosen the GL6000 silhouette, but this time around it’s been given a green makeover. The upper features Distinct LifeR...

Distinct Life x New Balance x Bicycle Playing Cards

Newly available from Burn Rubber’s Rick Williams and his Distinct Life label is a set of limited edition playing cards. Produced in conjunction with New Balance, the Bicycle deck updates the look of your average fifty-two card set with collabor...

Distinct Life x Reebok GL 6000 Sneakers

To celebrate the launch of his Distinct Life Dry Goods brand, creative director Rick Williams recently partnered with Reebok on a fresh, premium version of the GL 6000. Simple, yet detailed enough to warrant a closer look, the seldom-seen silhouette...

Distinct Life Dry Goods Unveils Its New Reebok GL 6000 and Collection

Coinciding with the launch of his brainchild brand Distinct Life Dry Goods, Rick Williams premieres his latest collaboration with Reebok. Opting to rework the shoemaker’s classic GL 6000 runner, the Burn Rubber co-owner chose a premium leather...

Distinct Life x USUAL Custom Akai MPC 2500

Headed by Rick Williams, Detroit-based imprint Distinct Life’s vision in creating directional lifestyle goods stretches from sneakers to accessories. Its latest endeavors delves deeper into its interests in hip-hop, and most prominently, one of...

Distinct Life x Case-Mate “Ghost Camo” iPad mini Case

Most recently appearing on the brand’s limited edition 110 Snapback, Michigan-based creative agency Distinct Life presents the latest release featuring its proprietary “Ghost Camo” motif — this time linking up with Case-Mate t...

Distinct Life Ghost Camo 110 Snapback

Distinct Life teams up with Flex Fit on a limited-edition 110 Snapback. Featuring a shallow cut, stylistically the hat sits higher on the head. Decidedly low-key and simplistic, the cap features a crisp white block letter font on the front with a ton...

The Distinct Life x Reebok “TDL Camo” Ventilator: Rick Williams Talks Sneakers and the Motor City

On the heels of yet another collaborative release with Reebok, entrepreneur-turned-brand strategist Rick Williams is a man that wears many hats. Introduced to the world of retail in 2007, Williams linked with ace Roland Coit to purchased the previous...

Distinct Life x New Era 59FIFTY Cap Collection

Capitalizing on the industry’s enduring fixation for joining professional athletic-wear with one’s everyday wardrobe, Detroit-based creative branding and design firm Distinct Life presents a New Era 59FIFTY cap collection. From what will...

The Distinct Life x 400+oz Tablet Stand

Metro Detroit natives The Distinct Life and 400+oz collaboratively present a unique tablet stand that raises the bar. This limited edition 400+oz Good Delivery Tablet Bar resembles a standard gold bullion bar and has been produced for 10 of the indus...

Distinct Life x New Balance “30 for 30″ Recap

At the start of June, Burn Rubber co-owner Rick Williams launched a campaign in conjunction with New Balance titled “30 for 30.” Spanning the whole month of June, the initiative was to highlight both the past, present and future of Ne...