Distinct Life

Most recently appearing on the brand’s limited edition 110 Snapback, Michigan-based creative agency Distinct Life presents the latest release featuring its proprietary “Ghost Camo” motif — this time linking up with Case-Mate t...

Distinct Life teams up with Flex Fit on a limited-edition 110 Snapback. Featuring a shallow cut, stylistically the hat sits higher on the head. Decidedly low-key and simplistic, the cap features a crisp white block letter font on the front with a ton...

On the heels of yet another collaborative release with Reebok, entrepreneur-turned-brand strategist Rick Williams is a man that wears many hats. Introduced to the world of retail in 2007, Williams linked with ace Roland Coit to purchased the previous...

Capitalizing on the industry’s enduring fixation for joining professional athletic-wear with one’s everyday wardrobe, Detroit-based creative branding and design firm Distinct Life presents a New Era 59FIFTY cap collection. From what will...

Metro Detroit natives The Distinct Life and 400+oz collaboratively present a unique tablet stand that raises the bar. This limited edition 400+oz Good Delivery Tablet Bar resembles a standard gold bullion bar and has been produced for 10 of the indus...

At the start of June, Burn Rubber co-owner Rick Williams launched a campaign in conjunction with New Balance titled “30 for 30.” Spanning the whole month of June, the initiative was to highlight both the past, present and future of Ne...