DISSECTED

In 1980, the then 80-something-year-old shoemaker Reebok made the bold jump across the proverbial pond to enter North America’s vastly competitive athletic footwear market. Facing difficulty in positioning itself among the few established brand...

With this year’s launch of its first athletic-inspired sneaker, the Unilite Trainer, action-sport company DC Shoes generated some enthusiastic buzz as it finally decided to expand its footwear range outside of skate culture. Motivated to design...

It’s safe to say that if you assume the Hypebeast moniker then you are or were at some point an avid sneaker fan, to put it lightly. Consequently it should come to no surprise that footwear is one of the most featured product types to these her...