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The Hundreds x Diamond Supply Co. “Forever Summer” Road Trip to SF

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The project between The Hundreds and Diamond Supply Co. has generated a lot of buzz in the world of streetwear. While some collaborations seem unnatural or forced, the strength of this mash-up is the background and similar sensibilities both brands h...

Diamond Supply Co. Fairfax Store Reopening

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On Black Friday, popular skate and streetwear retailer Diamond Supply Co. reopened their newly revamped Los Angeles location on Fairfax. That being said, the store retains some of the original feel, presenting the merchandise in a minimalist setting....

The Hundreds x Diamond Supply Co. 2011 “Forever Summer” Collection

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Los Angeles residing streetwear labels The Hundreds and Diamond Supply Co. team up for what is expected to be another highly sought-after collection. With the eve of winter rapidly approaching, the cult-like brands remind us warmer weather is always...

DGK x Diamond Supply Co. Bun B Commercial

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Collaborations in the congested realm of streetwear are commonplace in today’s age of social media. The problem however tends to stem from who the collaborators are, as opposed to the product that is manufactured. It’s difficult to find t...

Diamond Supply Co. 2011 Fall Lo-Cut & Marquise

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Clean, sleek and stylish, Diamond Supply Co. presents two new shoes for Fall 2011. The Lo-Cut and Marquise sport light silhouettes and athletic aesthetics fused with a relaxed lifestyle approach. Both models sit atop white rubber soles with subtle Di...

Diamond Supply Co. Footwear Preview

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Diamond Supply Co. offers a preview of three new footwear models set to debut this season. Featured are the Miner, VVS and Lo-Cut; all sporting suede/leather uppers which is an emphasis on simplicity, which has become a hallmark of the popular skate...

Diamond Supply Co. 2011 Fall/Winter Varsity Jacket

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New from Diamond Supply Co. comes an interesting take on the classic varsity jacket. Comprised of the standard leather and wool materials that make varsity jackets so iconic and instantly recognizable, Diamond Supply Co.’s piece is accented by...

Boo Johnson “Diamond Life” Video

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Despite a longstanding and expansive collection of apparel and goods, Los Angeles-based Diamond Supply Co. continue to honor its skateboarding roots in their latest “Diamond Life” commercial. Team rider Boo Johnson comes through in the la...

Diamond Supply Co. Footwear Preview

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The Diamond Supply Co. will forever be engrained in sneaker history thanks to its massively hyped Nike SB Dunk “Tiffany” from a few years back. And while several further collaborations have come and gone, Diamond take the plunge into...

HUF x Diamond Capsule Collection Video

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Keith Hufnagel and Nick Tershay met while skating the Embarcadero in San Francisco following Keith’s move from NYC in 1992. Nick, a Bay Area native, would go on to create Diamond Supply Co. while Keith emerged with HUF. With both now owing...