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Diamond Supply Co. 2011 Fall Lo-Cut & Marquise

Clean, sleek and stylish, Diamond Supply Co. presents two new shoes for Fall 2011. The Lo-Cut and Marquise sport light silhouettes and athletic aesthetics fused with a relaxed lifestyle approach. Both models sit atop white rubber soles with subtle Di...

Diamond Supply Co. Footwear Preview

Diamond Supply Co. offers a preview of three new footwear models set to debut this season. Featured are the Miner, VVS and Lo-Cut; all sporting suede/leather uppers which is an emphasis on simplicity, which has become a hallmark of the popular skate...

Diamond Supply Co. 2011 Fall/Winter Varsity Jacket

New from Diamond Supply Co. comes an interesting take on the classic varsity jacket. Comprised of the standard leather and wool materials that make varsity jackets so iconic and instantly recognizable, Diamond Supply Co.’s piece is accented by...

Boo Johnson “Diamond Life” Video

Despite a longstanding and expansive collection of apparel and goods, Los Angeles-based Diamond Supply Co. continue to honor its skateboarding roots in their latest “Diamond Life” commercial. Team rider Boo Johnson comes through in the la...

Diamond Supply Co. Footwear Preview

The Diamond Supply Co. will forever be engrained in sneaker history thanks to its massively hyped Nike SB Dunk “Tiffany” from a few years back. And while several further collaborations have come and gone, Diamond take the plunge into...

HUF x Diamond Capsule Collection Video

Keith Hufnagel and Nick Tershay met while skating the Embarcadero in San Francisco following Keith’s move from NYC in 1992. Nick, a Bay Area native, would go on to create Diamond Supply Co. while Keith emerged with HUF. With both now owing...

True x Diamond: Native Leagues Project Vol. 6

The True Native Leagues Project racks up its 6th volume as it enlists Los Angeles-based Diamond to help pay homage to some of San Francisco’s most storied professional sports franchises. The San Francisco Giants find themselves central insp...

Diamond Supply Co. x Nike SB 2011 release

After creating the mammoth “Tiffany” Dunk SB a few years back, Nick Tershay and the Diamond Supply Co. team are back, creating again with Nike’s Skateboarding division. Whilst there’s no word on a release date, or even what models will be collabo...

Diamond Supply Co. x Western Edition “Sade” Skate Deck

San Francisco-based Western Edition Skateboards teams up with Diamond Supply Co. on a new collabo skate deck, which is part of a pack that also features a matching graphic tee. The board takes on the classic Diamond colorway with a graphic design...

Diamond Supply Co. x Hall of Fame “Un-Polo Polar Bear” Commercial

Danny Lee puts us onto this new viral commercial made for the Un-Polo Polar Bear Campaign from Diamond Supply Co. and Hall of Fame. The commercial follows the daily adventures of Lumbo the Bear, who gives a riveting performance. The collection dr...

Diamond Supply Co. “RESN” T-Shirt

In 2004, Nike SB approached Girl Skateboards’ team manager/artist, Sam Smyth, to design a dunk for it’s “Team Manager” series. After tapping Nick Tershay of Diamond Supply Co, the duo created two designs. One colorway which represented Red...

Hall of Fame x Diamond Supply Co. Collection

Two Los Angeles-area fixtures in Diamond Supply Co. and Hall of Fame come together to release this latest project. The collaboration includes both fitted caps as you would expect with Hall of Fame as well as t-shirts. Two different cap colorways...

Diamond Supply Co. x DVS JDUBBS Preview

A few years back and still to this day, Diamond Supply Co. unleashed one of if not the most popular SB sneakers of all time, the “Tiffany” Dunk Low. With its iconic aqua color inspired by jewler’s Tiffany, look for the color to...

Diamond Supply Co. x Know1edge Denim

Building off their original 2007 collaboration, Hong Kong-based Know1edge creates a couple of new washes and fits in their joint denim venture with Diamond Supply Co. The outcome features both a distressed wash pair of relaxed fitting joints and...

Primitive x Diamond Supply Co. Limited Edition Logo Tee

Inspired by their retail set-up of gradient neon mirrors and tube-light decor, Primitive’s Andy Netkin works up a new collabo t-shirt with Diamond Supply Co. The shirt features Diamond’s classic logo design, reworked in a gradient eff...