Diamond Supply Co.
The Hundreds x Diamond Supply Co. “Forever Summer” Road Trip to SF
December 8, 2011
⋅ HBTV
The project between The Hundreds and Diamond Supply Co. has generated a lot of buzz in the world of streetwear. While some collaborations seem unnatural or forced, the strength of this mash-up is the background and similar sensibilities both brands have endured over the years....
Diamond Supply Co. Fairfax Store Reopening
December 2, 2011
⋅ Style
On Black Friday, popular skate and streetwear retailer Diamond Supply Co. reopened their newly revamped Los Angeles location on Fairfax. That being said, the store retains some of the original feel, presenting the merchandise in a minimalist setting. As to be expected, many were...
The Hundreds x Diamond Supply Co. 2011 “Forever Summer” Collection
November 21, 2011
⋅ Style
Los Angeles residing streetwear labels The Hundreds and Diamond Supply Co. team up for what is expected to be another highly sought-after collection. With the eve of winter rapidly approaching, the cult-like brands remind us warmer weather is always a few months away as they...
DGK x Diamond Supply Co. Bun B Commercial
October 19, 2011
⋅ Style
Collaborations in the congested realm of streetwear are commonplace in today's age of social media. The problem however tends to stem from who the collaborators are, as opposed to the product that is manufactured. It's difficult to find two very similar like-minded brands,...
Diamond Supply Co. 2011 Fall Lo-Cut & Marquise
October 6, 2011
⋅ Style
Clean, sleek and stylish, Diamond Supply Co. presents two new shoes for Fall 2011. The Lo-Cut and Marquise sport light silhouettes and athletic aesthetics fused with a relaxed lifestyle approach. Both models sit atop white rubber soles with subtle Diamond branding for signature...
Diamond Supply Co. Footwear Preview
September 6, 2011
⋅ Style
Diamond Supply Co. offers a preview of three new footwear models set to debut this season. Featured are the Miner, VVS and Lo-Cut; all sporting suede/leather uppers which is an emphasis on simplicity, which has become a hallmark of the popular skate label as of late. Stay tuned...
Diamond Supply Co. 2011 Fall/Winter Varsity Jacket
August 19, 2011
⋅ Style
New from Diamond Supply Co. comes an interesting take on the classic varsity jacket. Comprised of the standard leather and wool materials that make varsity jackets so iconic and instantly recognizable, Diamond Supply Co.'s piece is accented by a nontraditional collar, an...
Boo Johnson “Diamond Life” Video
August 13, 2011
⋅ Lifestyle
Despite a longstanding and expansive collection of apparel and goods, Los Angeles-based Diamond Supply Co. continue to honor its skateboarding roots in their latest "Diamond Life" commercial. Team rider Boo Johnson comes through in the latest skate reel showcasing the young...
Diamond Supply Co. Footwear Preview
July 29, 2011
⋅ Style
The Diamond Supply Co. will forever be engrained in sneaker history thanks to its massively hyped Nike SB Dunk "Tiffany" from a few years back. And while several further collaborations have come and gone, Diamond take the plunge into their very own in-house footwear. Several...
HUF x Diamond Capsule Collection Video
March 31, 2011
⋅ Style
Keith Hufnagel and Nick Tershay met while skating the Embarcadero in San Francisco following Keith's move from NYC in 1992. Nick, a Bay Area native, would go on to create Diamond Supply Co. while Keith emerged with HUF. With both now owing stores across from each other on...
True x Diamond: Native Leagues Project Vol. 6
July 23, 2010
⋅ Style
The True Native Leagues Project racks up its 6th volume as it enlists Los Angeles-based Diamond to help pay homage to some of San Francisco's most storied professional sports franchises. The San Francisco Giants find themselves central inspiration with a logo re-design by...
Diamond Supply Co. x Nike SB 2011 release
April 20, 2010
⋅ Uncategorized
After creating the mammoth “Tiffany” Dunk SB a few years back, Nick Tershay and the Diamond Supply Co. team are back, creating again with Nike’s Skateboarding division. Whilst there’s no word on a release date, or even what models will be collaborated on, the...
Diamond Supply Co. x Western Edition “Sade” Skate Deck
March 1, 2010
⋅ Uncategorized
San Francisco-based Western Edition Skateboards teams up with Diamond Supply Co. on a new collabo skate deck, which is part of a pack that also features a matching graphic tee. The board takes on the classic Diamond colorway with a graphic designed and illustrated by Ian...
Diamond Supply Co. x Hall of Fame “Un-Polo Polar Bear” Commercial
February 25, 2010
⋅ Uncategorized
Danny Lee puts us onto this new viral commercial made for the Un-Polo Polar Bear Campaign from Diamond Supply Co. and Hall of Fame. The commercial follows the daily adventures of Lumbo the Bear, who gives a riveting performance. The collection drops today at Diamond Supply...
Diamond Supply Co. “RESN” T-Shirt
October 22, 2009
⋅ Uncategorized
In 2004, Nike SB approached Girl Skateboards’ team manager/artist, Sam Smyth, to design a dunk for it's “Team Manager” series. After tapping Nick Tershay of Diamond Supply Co, the duo created two designs. One colorway which represented Red for Fire, Green for Weed &...
