Diamond Supply Co.

The Hundreds x Diamond Supply Co. “Forever Summer” Road Trip to SF

December 8, 2011HBTV
The project between The Hundreds and Diamond Supply Co. has generated a lot of buzz in the world of streetwear. While some collaborations seem unnatural or forced, the strength of this mash-up is the background and similar sensibilities both brands have endured over the years....
28 comments 10895 Views

Diamond Supply Co. Fairfax Store Reopening

December 2, 2011Style
On Black Friday, popular skate and streetwear retailer Diamond Supply Co. reopened their newly revamped Los Angeles location on Fairfax. That being said, the store retains some of the original feel, presenting the merchandise in a minimalist setting. As to be expected, many were...
7 comments 7379 Views

The Hundreds x Diamond Supply Co. 2011 “Forever Summer” Collection

November 21, 2011Style
Los Angeles residing streetwear labels The Hundreds and Diamond Supply Co. team up for what is expected to be another highly sought-after collection. With the eve of winter rapidly approaching, the cult-like brands remind us warmer weather is always a few months away as they...
22 comments 12227 Views

DGK x Diamond Supply Co. Bun B Commercial

October 19, 2011Style
Collaborations in the congested realm of streetwear are commonplace in today's age of social media. The problem however tends to stem from who the collaborators are, as opposed to the product that is manufactured. It's difficult to find two very similar like-minded brands,...
8 comments 3506 Views

Diamond Supply Co. 2011 Fall Lo-Cut & Marquise

October 6, 2011Style
Clean, sleek and stylish, Diamond Supply Co. presents two new shoes for Fall 2011. The Lo-Cut and Marquise sport light silhouettes and athletic aesthetics fused with a relaxed lifestyle approach. Both models sit atop white rubber soles with subtle Diamond branding for signature...
15 comments 106 Views

Diamond Supply Co. Footwear Preview

September 6, 2011Style
Diamond Supply Co. offers a preview of three new footwear models set to debut this season. Featured are the Miner, VVS and Lo-Cut; all sporting suede/leather uppers which is an emphasis on simplicity, which has become a hallmark of the popular skate label as of late. Stay tuned...
23 comments 32 Views

Diamond Supply Co. 2011 Fall/Winter Varsity Jacket

August 19, 2011Style
New from Diamond Supply Co. comes an interesting take on the classic varsity jacket. Comprised of the standard leather and wool materials that make varsity jackets so iconic and instantly recognizable, Diamond Supply Co.'s piece is accented by a nontraditional collar, an...
40 comments 814 Views

Boo Johnson “Diamond Life” Video

August 13, 2011Lifestyle
Despite a longstanding and expansive collection of apparel and goods, Los Angeles-based Diamond Supply Co. continue to honor its skateboarding roots in their latest "Diamond Life" commercial. Team rider Boo Johnson comes through in the latest skate reel showcasing the young...
24 comments 37 Views

Diamond Supply Co. Footwear Preview

July 29, 2011Style
The Diamond Supply Co. will forever be engrained in sneaker history thanks to its massively hyped Nike SB Dunk "Tiffany" from a few years back. And while several further collaborations have come and gone, Diamond take the plunge into their very own in-house footwear. Several...
55 comments 344 Views

HUF x Diamond Capsule Collection Video

March 31, 2011Style
Keith Hufnagel and Nick Tershay met while skating the Embarcadero in San Francisco following Keith's move from NYC in 1992. Nick, a Bay Area native, would go on to create Diamond Supply Co. while Keith emerged with HUF. With both now owing stores across from each other on...
76 comments 42 Views

True x Diamond: Native Leagues Project Vol. 6

July 23, 2010Style
The True Native Leagues Project racks up its 6th volume as it enlists Los Angeles-based Diamond to help pay homage to some of San Francisco's most storied professional sports franchises. The San Francisco Giants find themselves central inspiration with a logo re-design by...
17 comments 12 Views

Diamond Supply Co. x Nike SB 2011 release

April 20, 2010Uncategorized
After creating the mammoth “Tiffany” Dunk SB a few years back, Nick Tershay and the Diamond Supply Co. team are back, creating again with Nike’s Skateboarding division. Whilst there’s no word on a release date, or even what models will be collaborated on, the...
69 comments 134 Views

Diamond Supply Co. x Western Edition “Sade” Skate Deck

March 1, 2010Uncategorized
San Francisco-based Western Edition Skateboards teams up with Diamond Supply Co. on a new collabo skate deck, which is part of a pack that also features a matching graphic tee. The board takes on the classic Diamond colorway with a graphic designed and illustrated by Ian...
45 comments 171 Views

Diamond Supply Co. x Hall of Fame “Un-Polo Polar Bear” Commercial

February 25, 2010Uncategorized
Danny Lee puts us onto this new viral commercial made for the Un-Polo Polar Bear Campaign from Diamond Supply Co. and Hall of Fame. The commercial follows the daily adventures of Lumbo the Bear, who gives a riveting performance. The collection drops today at Diamond Supply...
31 comments 39 Views

Diamond Supply Co. “RESN” T-Shirt

October 22, 2009Uncategorized
In 2004, Nike SB approached Girl Skateboards’ team manager/artist, Sam Smyth, to design a dunk for it's “Team Manager” series. After tapping Nick Tershay of Diamond Supply Co, the duo created two designs. One colorway which represented Red for Fire, Green for Weed &...
61 comments 68 Views