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Keeping Score: Dwight Howard Should Wait To Be A Bull

One thing is for certain. Dwight Howard will not be taking his talents to South Beach to team with King James, D. Wade and Chris Bosh in an extravagant ceremony involving capes, burning buildings and Clark Kent-inspired spectacles. That much we can s...

adidas adiZero Rose 2.5 All-Star

adidas, the official outfitter of the National Basketball Association, today unveiled the new uniform and footwear assortment for the 61st NBA All-Star Game in Orlando. With that comes news and pictures of the offering that Derrick Rose will sport i...

adidas adiZero Rose 2.5 “Brenda”

A man who always keeps his family close to his heart, reigning NBA MVP Derrick Rose is dropping a special version of his brand new adidas adiZero Rose 2.5 in his mom’s favorite color. Dubbed the “Brenda,” the shoe features a predomi...

Derrick Rose: adidas adiZero Rose 2.5 Sneaker Review

Reigning MVP Derrick Rose is set to release his fourth signature adidas sneaker. Unveiled today, the adiZero Rose 2.5 takes inspiration from both the Crazy Light and adiZero Rose 2, coupling the Crazy Light’s outsole traction system with SPRINT...

Derrick Rose to Sign $250 Million Deal with adidas

Fresh off a Bulls victory against Lob City, Derrick Rose and adidas are set to announce a $250 million dollar contract that would keep the reigning MVP in three-stripe attire for the next ten years. Calling it a “lifetime” deal, the move...

adidas adiZero Rose 2 “Triple Black”

The adidas adiZero Rose 2 “Triple Black” is meaner looking than the Chicago Bulls point guard’s signature two-handed finish. The thick and sturdy materials, along with the pumice finish are all an homage to Rose’s home court,...

adidas adiZero Rose 2

Chicago Bulls superstar Derrick Rose is the reigning MVP and fastest player in the NBA. But that’s not enough. He wants to be faster. The adiZero Rose 2, D Rose’s second signature shoe, was built to handle his insane commitment to speed. He personall...

adidas Basketball: adiZero Rose 2 “The Bull” Commercial

With the NBA lockout looking like it’s going to put current NBA stars on the shelves, it’s a welcome sight to see Derrick Rose on the court, or in this case, bullfighting ring, again. This 60-second adidas spot celebrates the adiZero Rose...

CoolRain x MINDstyle x NBA Mini Figure Series 1

Having earned notoriety for his custom toys in the past, Korean designer CoolRain teams up with a full-on toy brand in MINDstyle to release an upcoming NBA-based mini figure series. Just recently, we’ve seen a number of collaborative projec...

adidas The Inner Workings of A Creator Campaign

FreeDarko, a leading blog voice within the world of hoops and author of The Macrophenomenal Pro Basketball Almanac, has partnered with adidas on two fully animated videos highlighting the inner-workings of Orlando Magic big man Dwight Howard and...