The Return of Derrick Rose: Episode 5 – Drive

LifestyleComments ⋅ Oct 19, 2012
Episode 5 of the recurring The Return of Derrick Rose web series from adidas Basketball that first aired back in August finds the focused Chicago Bulls point guard showcasing his “drive.” Sharing his thoughts on his childhood, neighborhoo...

adidas Rose 3.0 “Chicago Fire”

StyleComments ⋅ Oct 9, 2012
Fresh off the introduction of “Home” and “Away” Chicago Bulls-inspired colorways of Derrick Rose’s signature adidas Rose 3.0 earlier this month, adidas Basketball has created a premium “Chicago Fire” edition...

adidas Basketball: A Look at the D Rose 3 – Video

StyleComments ⋅ Oct 7, 2012
adidas Basketball has been doing some substantial marketing surrounding its heavily-influential Rose 3 model. And rightfully so as the model’s third iteration sees the storied sportswear and footwear purveyor toying around with various premium...

adidas Basketball: Derrick Rose Explains the Inspiration Behind His New Logo

LifestyleComments ⋅ Oct 5, 2012
Derrick Rose is one of the few athletes whose marketing campaigns don’t seem to be contrived. His genuine love of the game and his city is on display as he walks interested viewers through the thought behind his logo for all adidas-related appa...

The Return of Derrick Rose: Episode 4 – Push

LifestyleComments ⋅ Oct 4, 2012
As Derrick Rose celebrates his 24th birthday and the release of his latest piece of signature footwear, the adidas Rose 3.0, adidas Basketball presents the latest look into the star point guard’s return from last year’s season-ending torn...

adidas Basketball: The Return of Derrick Rose Commercial

LifestyleComments ⋅ Sep 25, 2012
As adidas Basketball documents Derrick Rose’s return from this spring’s season-ending ACL tear, the brand is set to introduce a new commercial coinciding with its “The Return of Derrick Rose” series. Entitled “Wake Up...

The Return of Derrick Rose: Episode 3 – Focus

LifestyleComments ⋅ Sep 19, 2012
If there’s one thing everyone can agree on, it’s that when Derrick Rose speaks, his heart and soul is behind every statement. In the third installment of his road to recovery series from adidas Basketball that documents his return from a...

adidas Originals: Markus Thaler and his Team Design for Lionel Messi, Snoop Lion, Caroline Wozniacki and Derrick Rose

StyleComments ⋅ Sep 18, 2012
Markus Thaler, Vincent Etcheverry, Josh Herr, and Ilka Liebmann may not be names you’re familiar with but if you’ve spent any amount of time on HYPEBEAST then you’re probably familiar with the work these creatives have done. Designe...

adidas adiZero Rose 3

StyleComments ⋅ Sep 13, 2012
Today marks the announcement of the third signature sneaker from Chicago Bulls point guard Derrick Rose. The most premium and personal project to date, the all-new silhouette features synthetic and nubuck leather which delivers a clean and stylish of...

The Return of Derrick Rose: Episode 2 – Hope

LifestyleComments ⋅ Sep 7, 2012
Documenting Chicago Bulls star point guard Derrick Rose and his return from this spring’s season-ending ACL tear, adidas Basketball presents the second episode of The Return of Derrick Rose. Entitled “Hope,” the nearly three-minute...

The Return of Derrick Rose: Episode 1 – Belief

LifestyleComments ⋅ Aug 22, 2012
As Chicago Bulls star Derrick Rose makes his way back from a brutal ACL tear, adidas Basketball presents the first episode of The Return of Derrick Rose. Entitled “Belief,” the three-minute video recaps Rose’s season-ending injury a...

The Return of Derrick Rose Documentary Trailer

LifestyleComments ⋅ Aug 15, 2012
Following a 2010-2011 NBA campaign in which he was named the league’s Most Valuable Player, Chicago Bulls star Derrick Rose saw his 2011-2012 season cut short with a torn left ACL in the first game of the team’s playoff series against the...

adidas Originals Introduces the “All Originals Represent” Campaign Video

StyleComments ⋅ Aug 1, 2012
Today global athletic apparel purveyor adidas unveils its latest advertising campaign dubbed “All Originals Represent” featuring brand ambassadors Nicki Minaj, Big Sean, Korean pop phenomenon 2NE1, Derrick Rose and designer Jeremy Scott....

adidas “WE ALL RUN” Commercial featuring David Beckham, Lionel Messi, Derrick Rose & Katy Perry

StyleComments ⋅ Mar 29, 2012
adidas recognizes that we are all runners in some semblance or another. In this new TV spot, we watch as David Beckham, Lionel Messi, Derrick Rose and Katy Perry all run for different reasons, showcasing adidas’s new Seduction . The spot encour...

Keeping Score: The Anatomy of A Perfect Point Guard

EditorialComments ⋅ Mar 8, 2012
The point guard controls the pace, movement and build of an NBA franchise as if a maestro for an orchestra, signaling blistering crescendos by simply holding up one finger in the air. Today more than ever, floor generals are being treated as centerpi...