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Taking Center Stage: Highlighting Nike’s Latest Football Innovations

The following originally appeared in HYPEBEAST Magazine Issue 7: The Legacy Issue. It’s available now at select retailers globally. “The single biggest thing is our athletes, how do we help our athletes reach their true potential? Whether th...

Nike Football “The Last Game” Mega-Sized Footballer Figures

Following “The Last Game,” which was a short animation that Nike Football debuted a few days ago, we now have those characters personified via these mega-size football figures at Harbour City in Hong Kong. The figures depict some of the a...

Nike Football Presents “The Last Game”

Nike again reminds us what exactly keeps ‘The Beautiful Game’ so beautiful with its latest commercial, dubbed “The Last Game.” The animated short imagines a time in the not-so-distant future, where professional footballers – c...

Nike Launches Star-Studded “Winner Stays” 2014 World Cup Short Film

When you’re a young kid playing sports, you tend to obsess over professional athletes. This is especially true with soccer, where national team members carry their country’s hopes and dreams for glory – and everyone has a favorite player....

Nike Unveils the Flyknit Mercurial Superfly IV

Not long after the groundbreaking release of its Magista soccer silhouette ahead of this summer’s World Cup, Nike’s soccer division has just unveiled another lightweight take on one of its classic shoe families. The Flyknit Mercurial Supe...

Nike Mercurial Vapor IX CR7 Cristiano Ronaldo Edition

In honor of Cristiano Ronaldo’s incredible 2013/2014 season, Nike is celebrating the famed footballer’s accomplishments with the Mercurial Vapor IX CR7 Cristiano Ronaldo Edition. Averaging over one goal per game, the 29 year-old athlete w...

Nike “Risk Everything” 2014 World Cup Campaign by Wieden+Kennedy

“To win glory on the world’s biggest stage, the world’s greatest footballers must be willing to risk everything.” Thus, Nike presents “Risk Everything” ahead of the 2014 World Cup. Created by Wieden+Kennedy and dir...

Nike 2013 Fall/Winter “CR7″ Collection

Inspired by Portuguese soccer great Cristiano Ronaldo, the new CR7 collection by Nike resembles a stellar explosion–sort of like him. “The concept of a star that burns brighter than others reflects Cristiano’s style, speed and the i...

Nike 2013 Spring/Summer CR Mercurial Vapor IX Boot

Easily considered one of the world’s most dominant players around, Cristiano Ronaldo’s global visibility has made him an obvious choice to represent the best interests of his boot sponsor, Nike. In doing so, he brings to the table an all-...

Nike Celebrates All of Cristiano Ronaldo’s Achievements Last Season In This CR Mercurial IX

Cristiano Ronaldo went on a veritable tear last season, shattering La Liga records and cutting through the competition to reach football’s summit – a feat that currently has the gifted striker on a short list of finalists for the world...