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“I don’t need Nike to validate me.”
And a couple previous generations, and a couple generations to come.
“The first cultural World’s Fair for this generation.”
The company is currently valued at $250 million USD.
Don C recaps his days watching MJ to his first collab with Jordan Brand.
They don’t want you to work out.
“My whole story is straight mythical.”
A glimpse of the D-Block neighborhood.
His list of collaborators include Kanye West, Jay Z, Travi$ Scott, Drake, Alexander Wang and Barneys.