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Air Jordan: Agent D3 “Dominate Another Day”

StyleComments ⋅ Oct 26, 2010
Basketball star Dwyane Wade stars in this clip entitled “Dominate Another Day”. Making reference to the James Bond stories, our hero in this story is Agent D3. In this video, Agent D3 sets about on his quest to return the coveted Rings to Miami....

Nike Basketball: LeBron James “Rise” Commercial

CultureComments ⋅ Oct 25, 2010
Known for their creative approach to visuals, Nike Basketball unveils this new LeBron James commercial, dubbed “Rise”. This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the e...

FIFA Soccer 11: Steve Nash x Landon Donovan Pro Player Challenge

CultureComments ⋅ Oct 15, 2010
To coincide with the launch of FIFA Soccer 11, EA Sports created the Pro Player Challenge to find the best FIFA Soccer 11 player amongst the world’s footballing professionals. However, for Steve Nash, the multiple NBA All-Star has attempted...

Nike Boom Commercial Campaign

CultureComments ⋅ Sep 27, 2010
Nike recently launched a new series of commercials with the theme of “Boom”. Some big-time cameo appearances include Rick Ross, Bo Jackson, Nndamukong Suh, Tim Tebow and Robinson Cano who each celebrate that magical moment in sports....

PUMA Social

CultureComments ⋅ Sep 16, 2010
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social reminds us that we are all athletes, even if the only time we run is to catch a cab home. From ping pong and foosball to dar...

Corinthians x Nike Football: 30 Million Strong

CultureComments ⋅ Sep 2, 2010
São Paulo-based Sport Club Corinthians Paulista or more simply known as Corinthians celebrates the century mark as of September 1st, 2010. As one of Brazil’s most storied teams, the club boasts over 30 million fans, a legion that trumps the...

Dickies “874 Versus” Campaign

StyleComments ⋅ Jul 27, 2010
For Dickies, much of their brand image up until a few years ago lay in the brand’s well-documented workwear roots. However, the last few seasons have seen an all new dimension to the brand as it looks to cross-over from utilitarian workwear...

Nike “The Future Has Been Written”

CultureComments ⋅ Jul 21, 2010
Rounding off the “Write the Future” Campaign, Nike have produced this clip featuring Iniesta, Fàbregas and Piqué, each a key player in Spain’s World Cup victory. With Iniesta at the front page of the newspaper, as promised the f...

Nike Ken Griffey Jr. “Goodbye Baseball, Hello Cooperstown” Commercial

CultureComments ⋅ Jul 14, 2010
Arguably the most polarizing baseball player of the 90s, Ken Griffey Jr. will undoubtedly go down as one of the best, if not the best, center fielder of our generation. With his career official coming to an end, Nike pays tribute to “The Ki...

2010 Nike LIVESTRONG Commercial

CultureComments ⋅ Jul 10, 2010
Nike presents a new commercial, dubbed “Engine”, surrounding the LIVESTRONG initiative and its founder/Nike endorser Lance Armstrong. Definitely an interesting piece, with a scoop into the inner workings of Lance Armstrong’s tho...

HUF Footwear Commercials 008

StyleComments ⋅ Jun 9, 2010
HUF continues its commercial campaign in promotion of the brand’s upcoming footwear collection for Fall 2010. This time only coming in one clip, part 008, featuring The Dirtbag Crew in the San Francisco area. Look out for an official release in t...

adidas Football The Quest Video

CultureComments ⋅ Jun 9, 2010
adidas Football’s World Cup 2010 campaign comes full-circle with the unveiling of its “The Quest” video. Concluding the “Every Team Needs” graphic-novel video series, The Quest features a high-profile roster of footb...

Mishka and Ninjasonik 2010 Spring/Summer Commercial

StyleComments ⋅ Jun 8, 2010
Mishka combine with musical group Ninjasonik on a fun, lighthearted commercial that gives us a preview into their Spring/Summer 2010 collection. The short spot calls upon guy and girl models decked out in graphic t-shirts, pullover hoodies, and f...

adidas Originals x Star Wars

StyleComments ⋅ Jun 4, 2010
The latest chapter in the viral films that mashes-up Adidas Originals, and Star Wars has just hit the web. Adidas Originals invites you to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruch...

Nike x Kobe Bryant x Andre 3000 – All Together Now

CultureComments ⋅ Jun 4, 2010
Basketball greats – past and present – celebrate Kobe Bryant’s quest for a fifth championship ring in Nike’s new commercial “All Together Now” in the new Nike Basketball commercial. Andre 3000 delivers the soun...