BLEU DE CHANEL represents French fashion house Chanel's latest male scent. Marked by woody aromas with a blend of citrus, the cologne enters the stage as a scent for those looking to go against the grain and find the best in the unexpected. To help promote the cologne's new...

Just recently, Maison Martin Margiela announced its first foray into fragrances with the release of their upcoming (untitled) perfume. A special launch event took place in Paris as selected individuals were given the opportunity to learn about the background of the whole...

Founded in 1818, Brooks Brothers are the oldest surviving men’s clothier in the United States. Perhaps it’s therefore no surprise that their new cologne, from their ‘Black Fleece’ range, sets out to offer a mature fragrance. American Designer Thom Browne (who in 2007...

Jean Touitou has developed a new music-inspired perfume for A.P.C. The A.P.C. Sustain Perfume will be on sale at colette and A.P.C. starting September 10th with a limited production of 300 units. The story and concept behind this perfume is reproduced below: The mere idea...

Already boasting successful retail locations alongside other side-projects including consulting and a co-created label with Duckie Brown, New York's Odin surges forward as they reveal plans for an upcoming Odin Fragrances location. The retailer led by Edward Chai and Paul...