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Jordan Brand “Brazil” Pack

Having already previewed the Air Jordan 6 Retro inspired by the Brazilian World Cup, Jordan Brand has taken to the web today to officially announce the forthcoming release of its “Brazil” Pack. Accompanying the aforementioned pair of retros is the ne...

Jordan Brand 2014 Playoff Pack

A brand arguably wholly representative of “game time” if such a symbol existed, Jordan Brand continues its strong campaign this season with the release of the Playoff pack this year. Running full steam ahead into the NCAA tournament semi-...

A Look Inside Chris Paul’s Jordan Closet

Notorious sneakerhead Chris Paul and point guard for the Los Angeles Clippers levels the playing field with a glimpse into his Jordan closet, which in truth is closer to a Jordan room. With a keen eye for unique and sought-after colorways, Paul’...

Jordan CP3.VII

As Chris Paul gets set to kick off the 2013-2014 NBA campaign with arguably the best lineup in the history of the Clippers franchise, Jordan Brand has unveiled Paul’s latest signature silhouette – the CP3.VII. Designed for the point guard...

Jordan CP3.VI AE & Super.Fly 2 “Supernova” Pack

A match seemingly made in fantasy basketball alley-oop heaven, Los Angeles Clippers teammates Blake Griffin and Chris Paul are set to unite off the court for a brand new pack of footwear from Jordan Brand. Unveiled just yesterday, Jordan Brand’...

Jordan CP3.VII Preview

While on tour in China for Jordan Brand, Chris Paul gave fans a first look at his upcoming signature shoe, the Jordan CP3.VII. Since the shoe has yet to receive an official unveiling, details are still scarce. From what we can tell, the shoe features...

Jordan CP3.VI “Christmas”

Having shown you the Nike Basketball Christmas colorways earlier, we can now show you a Christmas colorway for one of Jordan Brands headline athletes, Chris Paul. The Jordan CP3.VI “Christmas” edition features a snow-white Hyperfuse upper...

MINDstyle for BAIT NBA Glow-in-the-Dark Collectible Figure Set

With the highly-anticipated 2012-13 NBA season kicking off the day before Halloween, BAIT teams up with CoolRain and MINDstyle for a supernatural spin on the popular series of collectible NBA figures. The CoolRain x NBA Glow-in-the-Dark Collectible S...

Wieden + Kennedy Put Together a Solid Campaign for the Jordan Brand CP3.VI

Chris Paul is known for his quick, darting style of play – traits that require flexible, responsive and lightweight footwear. Most importantly, perhaps, Paul’s signature sharp cuts and explosive speed call for the utmost in traction contr...

Jordan Brand Releases Chris Paul’s New Signature CP3.VI

Jordan Brand has officially unveiled the sixth generation of Clippers point guard Chris Paul’s signature shoe. First debuted at the London Olympics in a USA colorway, the new signature is lighter than ever and better equipped to handle the quic...