Jordan CP3.VI “Christmas”

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Having shown you the Nike Basketball Christmas colorways earlier, we can now show you a Christmas colorway for one of Jordan Brands headline athletes, Chris Paul. The Jordan CP3.VI “Christmas” edition features a snow-white Hyperfuse upper...

MINDstyle for BAIT NBA Glow-in-the-Dark Collectible Figure Set

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With the highly-anticipated 2012-13 NBA season kicking off the day before Halloween, BAIT teams up with CoolRain and MINDstyle for a supernatural spin on the popular series of collectible NBA figures. The CoolRain x NBA Glow-in-the-Dark Collectible S...

Wieden + Kennedy Put Together a Solid Campaign for the Jordan Brand CP3.VI

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Chris Paul is known for his quick, darting style of play – traits that require flexible, responsive and lightweight footwear. Most importantly, perhaps, Paul’s signature sharp cuts and explosive speed call for the utmost in traction contr...

Jordan Brand Releases Chris Paul’s New Signature CP3.VI

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Jordan Brand has officially unveiled the sixth generation of Clippers point guard Chris Paul’s signature shoe. First debuted at the London Olympics in a USA colorway, the new signature is lighter than ever and better equipped to handle the quic...

The Google+ Homecoming Tour

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Basketball superstars LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony announced today they are joining forces to host a four-city exhibition tour visiting Akron, New Orleans, Chicago and New Jersey. Each event will feature an exhibition gam...

Jordan “Love The Game” Commercial

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If you tuned into last night’s riveting World Series affair between the Rangers and Cardinals, you would have noticed the absolutely fabulous new Jordan Brand commercial featuring a who’s who of the NBA elite. Treat yourself as you watch...