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Jordan Brand 2014 Playoff Pack

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A brand arguably wholly representative of “game time” if such a symbol existed, Jordan Brand continues its strong campaign this season with the release of the Playoff pack this year. Running full steam ahead into the NCAA tournament semi-...

A Close-Up Look at Terminal 23 by Jordan Brand

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To commemorate the launch of the Melo M10 sneaker, Jordan Brand built a unique consumer space dubbed Terminal 23 in the once famous Cafe Rouge just across the street from Madison Square Garden at New York’s Hotel Pennsylvania. A favorite among Manhat...

Jordan Melo 1.5 Retro Black/Metallic Silver-University Blue

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As Jordan Brand celebrates a decade of Carmelo Anthony’s signature kicks with the release of the Melo M10, the brand has also taken a dip into its archives to produce a retro drop of the Knicks superstar’s very first signature silhouette....

Jordan Melo M10

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In honor of Carmelo Anthony’s decade-long milestone at Jordan Brand – an achievement shared with both Ray Allen and Derek Jeter – design legend and performance footwear extraordinaire Tinker Hatfield set out to create a shoe that al...

Carmelo Anthony and Dave White “Tea for Two”

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Carmelo Anthony and the New York Knicks recently visited London for a game against the Detroit Pistons. During the visit, Melo took the chance to meet with prolific British streetwear and sneaker designer Dave White. Here, they discuss ideas on the J...

Carmelo Anthony’s ‘Playing For The City That Made Me’ Pt. 3

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Jordan Brand’s Playing For The City That Made Me, the three-part web documentary following Carmelo Anthony, concludes with pt. 3 here. In the final installment, friends, family and former players talk about what it means to play for the city an...

Carmelo Anthony Stars in Jordan Brand’s ‘Playing For The City That Made Me’ Web Documentary

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Playing For The City That Made Me is a three-part web documentary by Jordan Brand highlighting Carmelo Anthony’s passion for playing in the city he loves, as a native New Yorker from Red Hook, Brooklyn. We hear in his own words what it means to...

Jordan Brand: Melo M8 “Explosive Flight” Video

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Adorned in Team Jordan Brand attire, Carmelo Anthony emerges from the court like a watery apparition in the latest spot from Nike and Jumpman. Dubbed “Explosive Flight,” the newly-minted Knickerbocker showcases his hoops ability before we...

The Google+ Homecoming Tour

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Basketball superstars LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony announced today they are joining forces to host a four-city exhibition tour visiting Akron, New Orleans, Chicago and New Jersey. Each event will feature an exhibition gam...

Jordan Brand Scavenger Hunt NYC

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With Carmelo Anthony and Spike Lee holding court in NYC, Jordan is in a New York State of Mind. The Melo M8 launch took the city by storm in October and now the brand is releasing New York-inspired colorways of the Jordan Spiz’ike this Saturday...