Kicking off their Olympic celebrations early, Swedish Californian lifestyle shop Caliroots transformed their store into an exhibition of artwork inspired by the Beijing games that will kick...

After Cheap Monday caught wind of a an upcoming Cali Color Party" (scroll to the bottom), the affordable denim label stepped in to offer their own contribution to the party. Themed after the Un-Milkfed Reebok Pastelle pack, a limited run of hand-dyed denim was created in Cheap Monday's local Swedish factory. 20 colors of each color are available with a price tag of € 44 EUR (approximately $68 USD). Although most trends have all but dismissed bright colors, Caliroots are continuing to buck the trend and embracing bright colors. The denim will release in-store later today at 7:00 pm local time and online at 9:00 pm local time at caliroots.com.

The higher-ups at huge Swedish retailer Caliroots are releasing their very own Clerks Pack this weekend. The whole set includes a womens Freestyle Hi, two Ventilators and a CL. Each sneaker has its own concept behind the design ranging from Raiders inspirations to spilled mustard at the end of a long bar night. Available this Saturday at 12:00 pm in-store and 1:00 pm online. Source: Caliroots

Caliroots is set to release some new updates to their patented bleed-free denim. A new release comes in the form of the Leather Lux. The same soft calfskin utilized for the patch has been integrated into the hem to create a leg opening inhibiting indigo from rubbing off as well as a more durable hem. On the other hand we see the return of Caliroots' OG model, this time recreated with a new clear resin which was applied prior to the construction of the jeans. Both the OG and the Leather Lux are available in raw indigo and raw black colors. Available for sale starting at 12:00 pm Stockholm time (UTC/GMT +1 hour).