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Burn Rubber x Reebok Instapump Fury 20th Anniversary

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Burn Rubber of Detroit looks back to its past with its Reebok Instapump Fury inspired by the retailer’s first collaboration — itself inspired by the retailer’s garage-like store concept. This Instapump Fury features a predominantly...

Awards: Best of Agenda Las Vegas

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The Agenda show never disappoints and this spring’s stop in Las Vegas was no exception as we had the opportunity to preview HUF’s Fall/Winter 2014 footwear, catch up with Dr. Romanelli and Jei Morris, and even set up our own Modernica-fur...

Distinct Life Dry Goods Unveils Its New Reebok GL 6000 and Collection

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Coinciding with the launch of his brainchild brand Distinct Life Dry Goods, Rick Williams premieres his latest collaboration with Reebok. Opting to rework the shoemaker’s classic GL 6000 runner, the Burn Rubber co-owner chose a premium leather...

Streetsnaps: Burn Rubber at Agenda Long Beach

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Location: Long Beach, California at Agenda Long Beach

Burn Rubber x New Balance 577 “Joe Louis”

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Burn Rubber and New Balance have come together to produce a special take on the New Balance 577 inspired by Detroit’s rich history of world-class boxers, and Joe Louis in particular. For this collaboration, Detroit’s Burn Rubber has given...

Burn Rubber x New Balance 574 “The Miggy”

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The 2012 MLB season saw Detroit Tigers third baseman Miguel Cabrera lead the American League with 44 home runs, 139 RBIs, and a .330 batting average, thus becoming MLB’s first Triple Crown winner since Carl Yastrzemski in 1967. In celebration o...

Burn Rubber x Reebok Classic Leather 30th Anniversary

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In a continuation of Reebok’s ongoing Certified Network collection of Classic Leather 30th Anniversary collaborative releases, Burn Rubber of Detroit steps up to the plate. The shoe takes on strong inspirations from the crew’s native city...

Rick Williams and Roland Coit of Burn Rubber Talk Detroit & the Reebok 30th Anniversary Classic Leather

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The notable creative partnership between Rick Williams and Roland Coit – collectively known as Burn Rubber – are the latest subjects as part of HYPEBEAST’s ongoing profile of various people of cultural significance. Discussing the c...

Detroit Rubber Episode 2: Party in the D

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Following up episode 1, the Detroit boys are back with another day on the grind in Detroit Rubber. Episode 2 sees Rick, Ro, and the rest of the Burn Rubber family letting out a little steam downtown, dealing with store furnishing problems and partyin...

Logan Zane for two/eighteen by Burn Rubber Camo Leather Belt & Card Holder

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Following the retailer’s recent Detroit Rubber reality series launch, we offer a look into a set of leather camo goods from two/eighteen by Burn Rubber. A release dedicated to the two/eighteen boutique opening last December, the set consists of...