Burn Rubber x New Balance 574 “The Miggy”

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The 2012 MLB season saw Detroit Tigers third baseman Miguel Cabrera lead the American League with 44 home runs, 139 RBIs, and a .330 batting average, thus becoming MLB’s first Triple Crown winner since Carl Yastrzemski in 1967. In celebration o...

Burn Rubber x Reebok Classic Leather 30th Anniversary

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In a continuation of Reebok’s ongoing Certified Network collection of Classic Leather 30th Anniversary collaborative releases, Burn Rubber of Detroit steps up to the plate. The shoe takes on strong inspirations from the crew’s native city...

Rick Williams and Roland Coit of Burn Rubber Talk Detroit & the Reebok 30th Anniversary Classic Leather

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The notable creative partnership between Rick Williams and Roland Coit – collectively known as Burn Rubber – are the latest subjects as part of Hypebeast’s ongoing profile of various people of cultural significance. Discussing the c...

Detroit Rubber Episode 2: Party in the D

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Following up episode 1, the Detroit boys are back with another day on the grind in Detroit Rubber. Episode 2 sees Rick, Ro, and the rest of the Burn Rubber family letting out a little steam downtown, dealing with store furnishing problems and partyin...

Logan Zane for two/eighteen by Burn Rubber Camo Leather Belt & Card Holder

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Following the retailer’s recent Detroit Rubber reality series launch, we offer a look into a set of leather camo goods from two/eighteen by Burn Rubber. A release dedicated to the two/eighteen boutique opening last December, the set consists of...

Detroit Rubber Episode 1: Prince Fielder’s $10K USD Jordans

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We’ve all seen the controversy a rare shoe can cause. Even our own name has been ungraciously thrown about in light of various unsightly footwear pursuits. Much of the appeal of these shoes is that once they’re gone, they’re gone...

Burn Rubber x Reebok Night Storm – A Closer Look

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For Rick Williams and Roland Coit of Detroit’s Burn Rubber, footwear design is something that is not only the bread and butter of their boutique business, but also a passion that the duo take very seriously. Having already solidified their pres...

Burn Rubber x Reebok Night Storm

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Following up closely on their recent Reebok Question from a few weeks ago, Detroit’s Burn Rubber continues on the Reebok torch with the Night Storm. An ode to fashion of the mid ’90s and the subsequent hip-hop era, materials are indicativ...

Burn Rubber x Reebok Question “Apollos Young”

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Detroit’s Burn Rubber has crafted one of the more inventive and creative projects in recent memory for their latest collaboration with Reebok. Working with Allen Iverson’s signature sneaker, the reworked basketball offering finds an updat...

Stussy for Burn Rubber “Detroit Tribe” Capsule Collection

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In a celebration of Burn Rubber’s fifth anniversary, Stussy presents the “Detroit Tribe” capsule collection. Seen here on the Detroit sneaker boutique’s crew, the collection was shot in front of the city’s historic St. A...

Burn Rubber x New Balance MT580 Workforce Pack

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Having already built a relationship with New Balance on its 2010 MT580 release, Burn Rubber has been making significant inroads solidifying itself as a force to be reckoned with in the competitive sneaker culture. For its latest collaborative the Mic...

Burn Rubber x New Balance MT580

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New Balance and Burn Rubber have joined creative forces to launch the limited-edition New Balance MT580 Burn Rubber. Since 2004 Burn Rubber has been Metro Detroit’s exclusive premium sneaker boutique. Burn Rubber, a phrase from the Motor City’s c...

Acapulco Gold & Burn Rubber Present “Detroit Riots”

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Burn Rubber Sneaker Boutique and Acapulco Gold have teamed up to create the “Detroit Riots” collaborative capsule. Both companies are known for creating designs that start conversations, create debates and educate the masses all at th...

Burn Rubber x Casio G-Shock DW-5600

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Detroit sneaker and clothing retailer Burn Rubber sees a preview of their upcoming G-Shock DW-5600 model. Held down by Rick and Ro, the two have put together a solid time piece. Despite the mostly black design, the watch includes some strong details...