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Burn Rubber x Reebok Instapump Fury 20th Anniversary

Burn Rubber of Detroit looks back to its past with its Reebok Instapump Fury inspired by the retailer’s first collaboration — itself inspired by the retailer’s garage-like store concept. This Instapump Fury features a predominantly...

Awards: Best of Agenda Las Vegas

The Agenda show never disappoints and this spring’s stop in Las Vegas was no exception as we had the opportunity to preview HUF’s Fall/Winter 2014 footwear, catch up with Dr. Romanelli and Jei Morris, and even set up our own Modernica-fur...

Distinct Life Dry Goods Unveils Its New Reebok GL 6000 and Collection

Coinciding with the launch of his brainchild brand Distinct Life Dry Goods, Rick Williams premieres his latest collaboration with Reebok. Opting to rework the shoemaker’s classic GL 6000 runner, the Burn Rubber co-owner chose a premium leather...

Streetsnaps: Burn Rubber at Agenda Long Beach

Location: Long Beach, California at Agenda Long Beach

Burn Rubber x New Balance 577 “Joe Louis”

Burn Rubber and New Balance have come together to produce a special take on the New Balance 577 inspired by Detroit’s rich history of world-class boxers, and Joe Louis in particular. For this collaboration, Detroit’s Burn Rubber has given...

Burn Rubber x New Balance 574 “The Miggy”

The 2012 MLB season saw Detroit Tigers third baseman Miguel Cabrera lead the American League with 44 home runs, 139 RBIs, and a .330 batting average, thus becoming MLB’s first Triple Crown winner since Carl Yastrzemski in 1967. In celebration o...

Burn Rubber x Reebok Classic Leather 30th Anniversary

In a continuation of Reebok’s ongoing Certified Network collection of Classic Leather 30th Anniversary collaborative releases, Burn Rubber of Detroit steps up to the plate. The shoe takes on strong inspirations from the crew’s native city...

Rick Williams and Roland Coit of Burn Rubber Talk Detroit & the Reebok 30th Anniversary Classic Leather

The notable creative partnership between Rick Williams and Roland Coit – collectively known as Burn Rubber – are the latest subjects as part of HYPEBEAST’s ongoing profile of various people of cultural significance. Discussing the c...

Detroit Rubber Episode 2: Party in the D

Following up episode 1, the Detroit boys are back with another day on the grind in Detroit Rubber. Episode 2 sees Rick, Ro, and the rest of the Burn Rubber family letting out a little steam downtown, dealing with store furnishing problems and partyin...

Logan Zane for two/eighteen by Burn Rubber Camo Leather Belt & Card Holder

Following the retailer’s recent Detroit Rubber reality series launch, we offer a look into a set of leather camo goods from two/eighteen by Burn Rubber. A release dedicated to the two/eighteen boutique opening last December, the set consists of...

Detroit Rubber Episode 1: Prince Fielder’s $10K USD Jordans

We’ve all seen the controversy a rare shoe can cause. Even our own name has been ungraciously thrown about in light of various unsightly footwear pursuits. Much of the appeal of these shoes is that once they’re gone, they’re gone...

Burn Rubber x Reebok Night Storm – A Closer Look

For Rick Williams and Roland Coit of Detroit’s Burn Rubber, footwear design is something that is not only the bread and butter of their boutique business, but also a passion that the duo take very seriously. Having already solidified their pres...

Burn Rubber x Reebok Night Storm

Following up closely on their recent Reebok Question from a few weeks ago, Detroit’s Burn Rubber continues on the Reebok torch with the Night Storm. An ode to fashion of the mid ’90s and the subsequent hip-hop era, materials are indicativ...

Burn Rubber x Reebok Question “Apollos Young”

Detroit’s Burn Rubber has crafted one of the more inventive and creative projects in recent memory for their latest collaboration with Reebok. Working with Allen Iverson’s signature sneaker, the reworked basketball offering finds an updat...

Stussy for Burn Rubber “Detroit Tribe” Capsule Collection

In a celebration of Burn Rubber’s fifth anniversary, Stussy presents the “Detroit Tribe” capsule collection. Seen here on the Detroit sneaker boutique’s crew, the collection was shot in front of the city’s historic St. A...