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BWGH for PUMA 2014 Fall/Winter Collection

Resuming their prolific relationship, BWGH and PUMA come together to reveal their collection for Fall/Winter 2014. The brands, returning from the strength of their “Darkdenim” collaboration earlier this year, showcase ambitious, yet taste...

BWGH for PUMA 2014 Summer Footwear Collection

Arriving at retailers this summer is a brand new range of collaborative footwear from BWGH and PUMA. Building upon last year’s “Bluefield” release, the Summer 2014 collection includes both the XS850 and XS698 silhouettes in premium...

BWGH x PUMA “Bluefield” R698

We previously offered a teaser of BWGH and PUMA’s forthcoming “Bluefield” collaboration and now we’ve got a glimpse at its first offering, the “Bluefield” R698. Blending the Parisian label’s know-how in casua...

Backroom 2013 Fall/Winter “It’s A Boy-Girl Thing” Editorial

Luxury urban retailer BKRM (Backroom) recently took to the streets of Paris to film a new editorial of its favorite fall and winter goods. Handpicking pieces from street favorites such as BWGH, Libertine-Libertine and Pigalle, photographer Adrian Mes...

BWGH 2013 Fall/Winter “Stonehaven” Video Lookbook

Drawing inspiration from the Scottish countryside, BWGH presents its 2013 fall/winter range with a compelling lookbook. Titled “Stonehaven,” the lookbook pays tribute to the little town of the same name. Directed by Adrien Landre and Juli...

HYPEBEAST Spaces: BWGH with David Obadia

Shaped by its penchant for travel, art and culture, BWGH transcends such motifs onto well-tailored profiles, delivering wardrobe must-haves with luxurious undertones. Consisting of a photography collective, biannual magazine, and now a brand new bric...

BWGH 2013 Fall/Winter “Stonehaven” Lookbook

BWGH took their patented Parisian sophistication to Scotland for their latest lookbook. The brand was inspired by the natural rolling landscape of Stonewall – a high elevation, low-population territory that separates Scotland’s Highlands...

BWGH 2013 Spring/Summer “Lilla’s Pastia’s Inn” Lookbook

French brand BWGH (Brooklyn We Go Hard) presents its lookbook for Spring/Summer 2013. Titled “Lilla’s Pastia’s Inn,” the brand took to The Carmen, a staple of Parisian nightlife, in order to properly contextualize its range of...

Togs + Clogs 2012 Holiday “The Forager” Lookbook

Much of the appeal of the #menswear movement stems from the rugged aesthetic it emulates. It empowers a man to feel classic, somehow justified in his taste for refined clothing, and poses an alternative to more abstract takes on high fashion. Togs +...

Essentials: David Obadia of BWGH

At its core, Brooklyn We Go Hard — better known as BWGH – explores eclectic urban cultures through the works of talented artisans in photography, the organization of several cultural events, a biannual magazine, and a comprehensive intern...

BWGH 2012 Fall/Winter New Releases

Ironically, BWGH — also known as Brooklyn We Go Hard — is not a Brooklyn-based label at all but the joint efforts of two Parisien friends. Fusing interests in fashion and photography, the pair started out hawking T-shirts bearing prints o...

colette x BWGH Limited Edition Sweatshirt

French collective BWGH (Brooklyn We Go Hard) and Parisian specialty boutique colette have linked up for the release of a collaborative limited edition sweatshirt. Available in either grey or blue, the piece of vintage-inspired sportswear features 50%...